SOURCE: NeoMedia Technologies

October 31, 2007 16:22 ET

Mobile Tickets for SMS Enthusiasts -- NeoMedia's Gavitec Brings Mobile Ticketing to the Philippines

Together With the Philippines' Mobile Marketing Specialist Omniprime, Gavitec AG-mobile digit, a NeoMedia Technologies Company, Launched Under Intense Media Interest, a Mobile Ticketing System for Manila's Major Public Transportation Line MRT3

AACHEN, GERMANY and ATLANTA, GA--(Marketwire - October 31, 2007) - In cooperation with Omniprime, Gavitec AG-mobile digit, a NeoMedia Technologies company (OTCBB: NEOM), implemented a mobile ticketing system for the Manila Metro Rail Transit System, known as the MRT3, Metrostar, or Metrostar Express. MRT3 is the main public transportation line in Manila with 200 million* passengers each year. Three of the largest national mobile phone operators in the Asia Pacific region, Smart, Globe, and Sun, are aboard as well to support the new mobile ticketing system. NeoMedia's Gavitec agreed to a contract of EUR 1,000,000 (over $1.3 million U.S. dollars) over 3 years.

The main goal of the innovative mobile ticketing system is to provide instant MRT3 tickets. Passengers receive their passes via text message in the form of a two-dimensional (2D) barcode directly to their mobile phone. Prior to travel, each code is read and validated by Gavitec's scanners. This system offers a fast and cashless mobile transaction with the capability to reduce long lines of passengers.

"The circumstances given in the Philippines hold a considerable potential for development for mobile marketing. We are very pleased to again prove the established performance of the Gavitec technology with the implementation of this mobile ticketing project for MRT3," emphasizes the CEO of NeoMedia's Gavitec AG-mobile digit, Dr. Christian Steinborn.

Simeon Kintanar, chairman of Omniprime Marketing, Inc. and former president of the Philippines' National Telecommunications Commission, and committee chairman of the House of Representatives for telecommunications, explains the decision for partnering with NeoMedia's Gavitec, "This project is top priority for Omniprime. Due to the high reliability and quality of the Gavitec technology, and following our long and in-depth testing phase, we knew that partnering with NeoMedia's Gavitec was good for both companies."

Gavitec's flexible and easy-to-use technology offers many advantages such as new channels of distribution, a more targeted and directed sales approach and precise response evaluation. The capabilities of the Gavitec product range allow for many other mobile marketing applications. For example: different data contents like tickets, coupons, or discount vouchers can be encrypted in the form of two-dimensional (2D) codes and sent to mobile phones via SMS. The code appears in the mobile phone display and is then read by Gavitec scanners (EXIO or MD-20). Codes are automatically and securely validated against a database via GPRS. Gavitec's code-reading technology turns the mobile phone into an ideal platform for the transfer and verification of electronic tickets.

About NeoMedia's Gavitec AG-mobile digit

Gavitec AG-mobile digit, a NeoMedia Technologies company (OTCBB: NEOM), is a leader in development and distribution of mobile scanners and software for mobile applications. Located in Germany, Gavitec provides standardized and individual solutions for mobile marketing, couponing, ticketing and payment systems. NeoMedia Technologies, Inc. (USA) is the global leader in optically initiated wireless transactions, bridging the physical and mobile world with innovative direct to web technology solutions. To provide a robust high-performance infrastructure for the processing of optical codes, NeoMedia extends their offering with the award-winning Gavitec technology. To learn more visit www.neom.com, www.neoreader.com, and www.mobiledigit.de.

About Omniprime

OMI Solutions (trade name of Omniprime Marketing, Inc.) is the Exclusive Distributor of Gavitec's technology in the Philippines. It has also partnered with IATA travel agencies for airline ticketing and M-payments for package tours. It is presently servicing the SM Cinema Ticketing in the Philippines nationwide. It has been a standing member of various organizations such as the European Chamber of Commerce of the Philippines, the IT Association of the Philippines (ITAP) that has certified Omniprime as a pioneer in the Philippines, and the European IT Service Center Foundation. The company is also recognized by the country's Bureau of Internal Revenue (BIR) as an accredited provider of mobile ticketing services to generate official receipts for all virtual transactions. Omniprime has been a registered company with the Board of Investments (BOI) of the Department of Trade and Industry under Book I of Executive Order 226 as a new IT service firm in the field of payment infrastructure system with a pioneer status. To know more about Omniprime, please visit www.omniprime.net.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

Contact Information

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