SOURCE: Heartland Mobile Council

April 14, 2010 13:28 ET

Mobile University Fills Out Mobile Marketing Retail Panel With Motorola and OfficeMax

Come Learn From the Mobile Marketing Industry's Leaders and Participate in Interactive Mobile Experiences

CHICAGO, IL--(Marketwire - April 14, 2010) - Two weeks from today on April 28, 2010, the country's leading mobile marketing experts, agencies and brands will descend upon Chicago for Mobile University, a one-day, interactive mobile marketing educational conference being put on by the Heartland Mobile Council (HMC) at the Spertus Institute in Chicago. 

"We just confirmed the final speakers for the retail and mobile panels, which will include executives from The Weather Channel, OfficeMax and Steve Madden Shoes," noted Hugh Jedwill, executive director of the Heartland Mobile Council. "They join an already impressive speaker line-up including AT&T, Motorola, and Google/YouTube. We're really excited about the momentum building around the event and the growing interest in mobile marketing."

Mobile University will consist of educational sessions from 8 a.m. to 5 p.m., with opening full-conference sessions on mobile advertising and mobile marketing, followed by an interactive lunch, afternoon breakout sessions and a closing retail panel. 

"What's really exciting is that our mission of educating marketers is expanding beyond the Midwest to retail brands and agencies across the US and into Canada," said Mobile University committee member Matt Albiniak.

Following is an overview of the interactive components that will be available to attendees:

  • "Text to Win" SMS Campaign with questions asked at lunch and during one of the breaks. Prizes will be awarded at the end of the day, and winners must be present to win. 
  • Post-Event Survey that will send a list of questions to attendees to gauge their experience at the event. Once filled out, we will provide a link to HMC to get the presentations from the day.
  • Mobile WAP Site can be viewed here.

The pre-registration ticket price is $99 and can be purchased here. On April 26, the ticket price will increase to $149. In addition, a post-conference networking event for attendees will take place at NV Penthouse from 6:00 to 9:00 p.m., and a free trolley will be provided from the Spertus Institute.

To follow Mobile University and what's happening at the conference, search for and include #mobiu101 on Twitter. In addition, there will be a mobile optimized page that will stream the Twitter feed and also allow people to post messages on their mobile devices. And for those attendees on FourSquare, be sure to check in at the Spertus Institute.

"We're living and breathing mobile marketing on a daily basis, and thrilled that an event such as Mobile University is taking place in Chicago," said Jeff Judge, founder and CEO of mobile marketing technology provider Interactive Mediums and a director with the HMC. "Whether you're an SMB, a big brand or an agency, there is something for you at this event. And we're making it a lot more exciting than your average conference with several interactive mobile activities that will engage attendees and reinforce that mobile marketing is here now."

About the Heartland Mobile Council
The Heartland Mobile Council (HMC) is a Chicago-based non-profit organization whose mission is to help businesses "cross the chasm" from mobile technologies to mobile marketing. HMC is organized to help educate marketers and business on how to use this new mass medium to grow their business and enrich their brand. HMC's education efforts are split into content and event initiatives. For more information on the HMC, please go to

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