SOURCE: Clippz

October 30, 2007 13:15 ET

Mobile Video Advertising Now in Play at

Off-Carrier, Targeted Mobile Advertising Powered by Clippz Software Suite

PRINCETON, NJ--(Marketwire - October 30, 2007) - -- the world's first and only way to sideload optimized videos from the Internet to a mobile device -- today announced a new initiative that will take mobile video advertising in a new and never before seen direction: sideways.

Powered by the Clippz Software Suite, ( now offers the opportunity to attach high quality advertisements to the full inventory of's mobile video clips. Ads can be inserted pre- or post-clip and formatted for optimum playback on any mobile device. content is delivered to users off-carrier by sideloading to cell phone or media player directly from a PC or Mac.

The result: opens the door for advertisers to distribute high quality video to cell phones and media players at no cost to the consumer, and the consumer can view the content free from the irritation that comes with paying to receive advertising.

"Sideloading can take mobile video advertising where it has never gone before -- directly to the consumer without the intermediation of a mobile carrier network," said Philip John, founder and CEO of " gives advertisers the potential to reach massive audiences and their mobile devices, at quality levels that are completely out of range for mobile carriers." deploys proprietary, patent-pending technology to deliver the highest level of video quality currently available. Advertisements can be inserted, rotated and targeted "on the fly" per device or content category, or based on geodemographics. For example, a user in the US who requests an .MP4 file for an iPod receives a locally targeted, iPod-optimized video advertisement inserted into the requested content. Similarly, a Motorola Razr V3 user in the UK could get an ad inserted in 3GP format and optimized for the device and a European audience.

Ads can be additionally targeted by the search keywords used to find the site, or by search keywords used to find a clip within the site, thus creating the opportunity for multiple targeting by content, device type and geography.

Unlike other video download sites, enables users to get video clips that have been pre-converted into their specific mobile device's optimum file format. Once downloaded, video clips can be sideloaded to a mobile device one of three ways: via wireless connection using Bluetooth or Wi-Fi; by USB cable connection; or by writing directly to a memory card that can be inserted into the device. With access to the online video downloading market, advertisers can deliver content straight into the hands of consumers.

Supporting multiple download formats to more than 250 specific mobile video players including cell phones, PDAs and portable media devices, customizes mobile advertising, creating the opportunity to reach mobile device users worldwide, regardless of which mobile carrier they use.

With nearly 3 billion cell phone users in the world and more than 200 million in the U.S., mobile advertising is growing at a dramatic rate. Mobile advertising sales in the U.S. reached $421 million in 2006 (according to research by eMarketer) and about $871 million worldwide (UK-based Informa Telecoms & Media). Tomorrow, the sky's the limit with estimates for mobile ad spending in the U.S. soaring to $5 billion by 2011 (eMarketer).

About is the world's first and only source for free, device-optimized, off-carrier mobile video download. By streamlining and optimizing the process of downloading video content from the Internet, enables users to save videos to their mobile device without having to access a mobile carrier. Based in the UK with headquarters in South Wales, and an office in Princeton, NJ, Clippz was founded in 2005 by CEO Philip John, with investment from Charles Street Partners (also of Princeton, NJ). For more information see

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