MobileMonday Toronto

MobileMonday Toronto
Mobifest

November 01, 2007 09:00 ET

MobileMonday Toronto to Address Made-For-Mobile Video

TORONTO, ONTARIO--(Marketwire - Nov. 1, 2007) - MobileMonday Toronto today announced that its next chapter meeting will feature a presentation from Toronto based Mobifest, the world's largest independent mobile film festival. Duncan Kennedy, Executive Producer of Mobifest, will attend. His talk will focus on the business of made-for-mobile video, and the challenges involved in creating a return on investment with on content which is customized for mobile devices.

The meeting is scheduled to take place on Monday, November 5th, 6:30 PM at the Fort York Armory.

"Mobifest is proud to be a part of the growing made-for-mobile film industry," says Duncan Kennedy. "By focusing on helping filmmakers enter and exploit this new medium, we hope to provide a new venue for modern storytelling and Canadian filmmakers." Added Jim Brown and Alexander S. Bosika, co-founders of MobileMonday Toronto, "the opportunities are endless in mobile film and perhaps Toronto will become home to the next mobile version of James Cameron. We're going to see a totally new generation of film-makers creating their work specifically for the mobile medium. This is truly exciting."

Unlike traditional film festivals, Mobifest submissions are kept under 60 seconds and created specifically for the "small screen" - either for mobile phones, smartphones or other handheld devices.

Content is a key factor in the growth and development of the mobile category. According to a new study by mobile market research firm M:Metrics, the U.S. mobile video audience grew by more than one-third this year to eight million. Viewership for video delivered on-deck increased 28% since January 2007 to 2.7 million, a promising sign for mobile publishers and advertisers. Boosting demand for carrier's on-deck programming have been aggressive promotion, wider distribution of 3G phone, and more compelling content. Almost 30% of U.S. mobile phone users own video-capable mobile phones.

Mobifest will present at the next MobileMonday Toronto meeting on Monday November 5th at 6:30pm. No RSVP is required and attendance is open to everyone. Meetings are held on the first Monday each month (exceptions: holiday months) at the Fork York Armory (2nd Floor) located at 660 Fleet Street just west of Fort York Blvd. Free parking is available on Garrison Rd. (just left of the Armory entrance) and behind the Armory. The location is easily accessible by the TTC from Bathurst station. Google Map details can be found here: http://tinyurl.com/3c9pp4. For security reasons, attendees are asked to bring business cards for identification.

About MobileMonday Toronto

MobileMonday Toronto was co-founded by Alexander S. Bosika and Jim Brown and held its first meeting in June 2006. MobileMonday Toronto is one of 50+ chapters worldwide and is supported by the world's largest volunteer network of passionate mobile professionals committed to growth of the industry.

MobileMonday Toronto operates as a not-for-profit organization whose sole aim is to support the growth of the mobile industry in the Greater Toronto area and across Canada and to promote collaboration and business networking opportunities in a casual, friendly co-operative environment of like-minded professionals.

The first MobileMonday chapter was started by passionate mobile professionals in Helsinki, Finland in the year 2000 and operates its current website at www.mobilemonday.net. Each year, the Helsinki organization sponsors the Global Summit which invites all chapter co-founders to Helsinki HQ to discuss, share and collaborate. More information about Global Summit 2007 can be found here: http://www.mobilemonday.fi/event/global-summit-2007

MobileMonday Toronto is open to everyone interested in the mobile industry including telecom professionals, application developers, content creators, mobile startups, interactive agencies and many more.

About Mobifest

Mobifest is the world's largest independent mobile film festival. Launched in 2006, it recognizes excellence and innovation in made-for-mobile movie making. The festival has two components: an interactive Website where audiences can vote on their favorite made-for-mobile movies, and an awards ceremony. This year's ceremony takes place November 20th at the Isabel Bader Theatre in Toronto, Canada.

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