SOURCE: Mochi Media

Mochi Media

December 08, 2009 08:00 ET

Mochi Media Releases First Flash Games Market Survey

Data Provides First Comprehensive Flash Game Industry Data, Insight Into Developer, Publisher Monetization Strategies

SAN FRANCISCO, CA--(Marketwire - December 8, 2009) - Today, Mochi Media released the results of the Flash Games Market Survey, the first comprehensive picture of the Flash games market and those who are creating it. The Flash Games Market Survey was conducted by Mochi Media in partnership with Adobe, Newgrounds, and JayIsGames, and surveyed 1,104 Flash game developers and publishers. The study includes the industry's first benchmark data around the demographics, location and economics of Flash game developers and publishers.

Data from the survey conveys the rapid growth of the emerging Flash gaming industry and the revenue opportunities for developers. Twenty percent of respondents noted that they already make more than $1,000 per month off of their games, reflecting the quick maturation of monetization techniques for Flash games. More established online content mediums, such as blogs and music, typically have had a significantly lower percentage of creators that receive an equal level of compensation.

The Flash Games Market Survey also showed that developers use multiple methods to monetize their games, ranging from advertisements to licensing to micro-transactions. Nearly one-third of developers noted in the survey that they are monetizing their games in four different ways, while half are using two. Around-game advertising was the most popular method, with 58 percent using them; sponsorship followed with 43 percent, while a quarter of respondents said they also got revenue from licensing, ads on Web sites and custom game development.

Lastly, the survey showed that the Flash game industry is rapidly growing with almost two-thirds of all developers responding to the survey to say that they started making games within the last two years, and three-quarters of publishers starting their portals within the last two years. According to comScore, more than 1 billion people play online games every month, with more than 100 million people playing games on the Mochi Media network every month.

To read the full results of the Flash Game Market Survey, please go to:

About Mochi Media

Mochi Media is the world's largest online game network, serving the needs of thousands of Flash developers, reaching over 100 million unique users each month with a library of over 14,000 games, and enabling advertisers to reach engaged consumers with targeted display, text, and video ads. The company's Flash game development products and services provide developers with tools to track distribution and usage analytics, enable version control and live updates to distributed games, and provide monetization via micro-transactions and real-time insertion of pre-game and in-game ads. Mochi Media's developers gain distribution opportunities to over 30,000 Web sites, as well as monetization opportunities by sharing in the ad and micro-transaction revenue generated by their games. Mochi Media is headquartered in downtown San Francisco.

Contact Information

  • Press Contacts:
    Corey Lewis or Christopher Schreiber
    (415) 625-8555