SOURCE: Sierra Atlantic

Sierra Atlantic

November 17, 2009 11:33 ET

Model N and Sierra Atlantic Extend Software Development Partnership to Bring Leading Revenue Management Solutions to Indian Pharmaceutical Market

Partnership Will Help Industry Profitably Respond to Burgeoning Demand in U.S. Market

HYDERABAD, INDIA--(Marketwire - November 17, 2009) - Sierra Atlantic, an information technology services company with global delivery capabilities supported by China and India, has expanded its partnership with Revenue Management solutions leader Model N to deliver best-of-breed Revenue Management solutions to the Indian pharmaceutical industry (IPI) as it responds to increased demand from the highly regulated and competitive U.S. marketplace.

Proven in deployments at global leaders such as Bristol-Myers Squibb, Par Pharmaceutical, Eisai, and others, Model N's domain-specific Revenue Management solutions automate and streamline pharmaceutical pricing, contracting, settlements, and regulatory processes on an integrated platform to improve margins and reduce noncompliance risk. Model N plans to expand its operations in India to provide a foundation for their expansion into the broader Asian market. In addition, IPI companies working with Model N and Sierra Atlantic will benefit from having local delivery experts to support their solutions.

"In order to compete and thrive in the U.S. market, the IPI needs to not only focus on innovation and product quality, but also control revenue leakage and avoid running afoul of U.S. government pricing regulations," said Raju Reddy, CEO, Sierra Atlantic. "The combined experience and know-how of Sierra Atlantic and Model N can provide Indian pharmaceutical companies -- both branded and generic -- with the tools needed to better compete globally."

"Sierra Atlantic has been an invaluable partner in helping Model N establish a strong Indian organization," said Zack Rinat, Model N Founder and CEO. "The company's intimate understanding of how to utilize global resources to deliver the best products and services possible has been a great asset as we continue to expand into new markets."

To support Model N, Sierra Atlantic will leverage its 'Healthcare 360' offering, created to help companies doing business in the increasingly competitive healthcare marketplace, where information management and control can become the difference between market success and failure.

"Sierra Atlantic's long-standing focus on the healthcare industry and our innovative 'Healthcare 360' service model is a proven solution," said GK Murthy, senior vice president, enterprise services, Sierra Atlantic. "The way we work with our customers ensures that they have a full 360-degree view of validation, Revenue Management, and financial consolidation -- a must for Life Science companies at all times."

About Model N

Model N is a leader in Revenue Management solutions, offering an integrated suite of applications for analytics, pricing strategy and execution, contracts, compliance, and settlements optimized for the industry practices of Life Sciences and High Tech companies. www.modeln.com

About Sierra Atlantic

Sierra Atlantic is the leader in offshoring enterprise applications and outsourced product development. With expertise derived from deep R&D relationships with enterprise software leaders such as Oracle and Microsoft, the company provides full lifecycle product development and IT services including implementation, integration, development, testing, and support. Sierra Atlantic is amongst the largest IT services companies, offering services in the "New Oracle Economy," Outsourced Product Development, and Microsoft competencies, with global delivery from both India and China. More than 200 active customers currently address their business needs leveraging Sierra Atlantic's NShore™ methodology and best-in-class Global delivery capabilities. A recognized leader in quality, Sierra Atlantic has been the recipient of many distinguished awards including Oracle Partner of the Year (3 years consecutively), Microsoft Gold Certified and NXT Delivery Partner, IDC DQ Top 20, and Great Places to Work. Sierra Atlantic is headquartered in Fremont, California and maintains operations in 16 countries across North America, Europe, and Asia Pacific. www.SierraAtlantic.com.

Sierra Atlantic is a registered trademark of Sierra Atlantic, Inc. Model N is a registered trademark of Model N, Inc. All other company names mentioned are the property of their respective owners and are mentioned for identification purposes only.

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