HairMixer.com

HairMixer.com

November 13, 2007 09:17 ET

Modiface Inc. Launches HairMixer.com in Japan and Announces Milestone for the HairMixer Application on Facebook® Platform

TORONTO, ONTARIO--(Marketwire - Nov. 13, 2007) -

Attention: Entertainment and Lifestyle Editors

Modiface Inc., which recently launched HairMixer.com, the world's simplest and fastest automated hair restyling website, today announced the launch of the Japanese version of HairMixer (http://hairmixer.com).

In addition, within just a few weeks since the launch of the HairMixer application on Facebook Platform (a platform that enables companies and developers to build applications for the Facebook website), Modiface Inc. announced that its HairMixer application has now surpassed 10,000 total users. The HairMixer application allows Facebook users worldwide to instantly and easily change their hairstyles in any of their images, or, to swap hairstyles with their friends.

With more than 51 million active users, Facebook is the sixth most trafficked website in the United States. Facebook recently launched the Facebook Platform, a development platform that enables companies and engineers to integrate with Facebook and gain access to millions of users.

HairMixer's patent-pending technology is the result of extensive research in automated face detection, advanced image processing, and artificial intelligence. It uses these technologies to automatically find faces in pictures and to realistically swap hairstyles.

"We are thrilled by the public's interest in HairMixer.com, and by its rapid growth over the past few months. Today we are announcing several exciting milestones and features. In addition to today's launch of the Japanese version of HairMixer, we have now reached 10,000 users on Facebook, we have expanded our image gallery based on user feedback, and have added a feature that allows users to email the resulting pictures to themselves or a friend, directly from the website", says Lisa Leung, Associate Director of Communications for HairMixer.com.

About Modiface Inc.

Founded in 2007 by University of Toronto professor Parham Aarabi, Modiface Inc. utilizes advanced computer vision and image processing algorithms to visualize different facial operations including plastic surgery, facial aesthetic treatments, and hair style changes. In less than a year since its foundation, Modiface Inc. has partnered with several established public and Fortune 1000 companies to develop advanced facial visualization websites for their products.

Facebook® is a registered trademark of Facebook Inc.

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