SOURCE: Mogreet


January 13, 2010 14:49 ET

Mogreet Demonstrates 75% Engagement and 450% ROI for Localized Mobile Video Marketing Campaign

Hotel Casa del Mar Geo-Targeted Campaign Achieved High Response Rates With Text-to-Shortcode MMS Video Promotion

LOS ANGELES, CA--(Marketwire - January 13, 2010) - Mogreet, Inc., the company behind the world's first mobile video marketing platform, today announced impressive results for a recent ground-breaking campaign for Hotel Casa del Mar in Santa Monica demonstrating the power of mobile video marketing. The text-to-shortcode was promoted by the hotel through traditional and social advertising methods, including in-hotel brunch posters, email blasts, Facebook, Twitter and the Casa del Mar website. After just 10 days of this outreach, the campaign had already generated substantial "opt-in" user base, a delivery rate of 100% and an engagement rate of 75%.

The campaign resulted in a 27% redemption rate, and Hotel Casa del Mar reported generating substantial revenue from the program. More important in the long-run, the hotel has built a database of local customers and "staycationers" that the hotel can reach to drive revenue through hotel services, such as food & beverage, spa treatments, etc. The ROI was more than 450% and still growing.

An analysis of total message sends reveals 72% of all messages were sent to cell phones in the Los Angeles metro area with the greatest number going to phones in the 310 area code alone, which is precisely the hotel's target consumer. The campaign ran for a total of 5 weeks, concluding on November 22, 2009. Hotel Casa del Mar successfully built a substantial mobile database and recorded nearly 250 "mobile offer" redemptions. The combined engagement rate for the "text in" campaign and reminder "blast" was 61%.

"The results of this campaign clearly show how mobile can be incredibly valuable for advertisers trying to reach local consumers. In a fraction of the time, the business built a mobile database nearly as big as their Facebook and Twitter presence, which resulted in REAL revenue," commented James Citron, CEO, Mogreet. "This outreach, combined with the novelty and effectiveness of a Mogreet video message, made for a thoroughly successful campaign, in particular at a time when email marketing is dying."

Located just down the coast from the Santa Monica pier with a beautiful Pacific-facing terrace, the hotel's locally targeted Mogreet mobile video marketing campaign enticed consumers to join the hotel's mobile loyalty club, in return for a special offer (in this case, free unlimited Bloody Marys or champagne during Sunday Brunch). Upon texting in casa to "shortcode" 21534, consumers received a viral video on their phones that they could redeem at the property during Sunday Brunch.


For additional information, please visit You can experience the campaign by texting 'casa' to 21534.

About Mogreet, Inc.

Mogreet is the world's first mobile video marketing platform, enabling marketers to combine the expressiveness of video with the ubiquity of text messaging to create the most effective way to communicate to over 200-million mobile phones across all major carriers in the United States. Founded in 2006, the company has raised $7MM USD in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier and Spyglass Ventures. Mogreet is headquartered in Venice, California.

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