SOURCE: Mogreet


January 26, 2010 09:00 ET

Mogreet Powers Mobile Video Marketing Campaign for NFL PLAYERS During Super Bowl XLIV

Collaborative Campaign to Be Cross-Promoted Across Multiple Channels, Including Posters, Online Banners and Mobile Advertising During NFL Playoffs and the 2010 Super Bowl in Miami

LOS ANGELES, CA--(Marketwire - January 26, 2010) - Mogreet, Inc., the leader in mobile video marketing, today announced an innovative collaboration with NFL PLAYERS, designed to create awareness and interest in the NFLPA and its players out of uniform. The campaign centers on delivering a variety of videos to fans' mobile phones, showcasing NFL athletes as "normal guys with a great job."

During the campaign, consumers will be prompted to text "NFLPA" to 21534 to get an exclusive video featuring Mark Sanchez, Brandon Jacobs, A.J. Hawk, Matt Hasselbeck, Darren Sharper and others in their lives off the field. Fans who text in will also receive an entry to win a trip to the 2010 NFL PLAYERS Rookie Premiere in Los Angeles.

Kicking off with an advertising campaign at Miami International Airport January 15, 2010, this program also integrates a rich media online campaign across targeted sports and social media Web sites and mobile phones. Furthermore, an innovative viral element to the campaign allows participants to encourage friends to enter the contest via mobile video invitations and, in doing so, receive up to five additional entries into the contest. After entering the sweepstakes, all participants have the option to also enter their address to receive a special collectible gift from the NFLPA.

"Mogreet's technology allows us to take advantage of today's mobile phones to more efficiently connect with fans by using high quality video," said Keith Gordon, Acting President of NFL PLAYERS. "The medium allows us to more effectively connect with consumers in real time while maximizing each impression. We view this as a win-win; players get in front of fans while fans get a video, entry into a sweepstakes and a free gift."

Using Mogreet's proprietary mobile video message platform, NFL PLAYERS can reach more than 200 million fans' phones -- smartphones and non-smartphones alike -- across all carriers. In most instances, the video is delivered to the mobile phone via MMS, meaning that fans with "regular" phones without Internet plans are able to receive the video just as smartphone consumers are.

"NFL PLAYERS did a terrific job not only in coming up with compelling video content but also integrating the text-to-shortcode into its annual brand campaign," said James Citron, CEO of Mogreet. "This ground-breaking campaign is consistent with what NFL PLAYERS does every day, which is creating a tremendous amount of positive awareness for its players, while giving the organization the opportunity to create a mobile database which can be leveraged in the future."

For additional information, please visit You can experience the campaign by texting "NFLPA" to 21534.

About Mogreet, Inc.

Mogreet is the world's first mobile video marketing platform, enabling marketers to combine the expressiveness of video with the ubiquity of text messaging to create the most effective way to communicate to over 200-million mobile phones across all major carriers in the United States. Founded in 2006, the company has raised $7 million USD in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier and Spyglass Ventures. Mogreet is headquartered in Venice, California.


Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable retired NFL players, NFL PLAYERS "takes the helmets off" the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, under an exclusive agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company's official Web site is part of the part of the NFL Internet Network. Each year NFL PLAYERS negotiates and facilitates extensive player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, please visit NFLPLAYERS.COM.

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