Contact Information: For information, contact Jessica Hasson 323-710-3556
Mogreet Powers Mobile Video Marketing Campaign for NFL PLAYERS During Super Bowl XLIV
Collaborative Campaign to Be Cross-Promoted Across Multiple Channels, Including Posters, Online Banners and Mobile Advertising During NFL Playoffs and the 2010 Super Bowl in Miami
| Source: Mogreet
LOS ANGELES, CA--(Marketwire - January 26, 2010) - Mogreet, Inc., the leader in mobile video
marketing, today announced an innovative collaboration with NFL PLAYERS,
designed to create awareness and interest in the NFLPA and its players out
of uniform. The campaign centers on delivering a variety of videos to fans'
mobile phones, showcasing NFL athletes as "normal guys with a great job."
During the campaign, consumers will be prompted to text "NFLPA" to 21534 to
get an exclusive video featuring Mark Sanchez, Brandon Jacobs, A.J. Hawk,
Matt Hasselbeck, Darren Sharper and others in their lives off the field.
Fans who text in will also receive an entry to win a trip to the 2010 NFL
PLAYERS Rookie Premiere in Los Angeles.
Kicking off with an advertising campaign at Miami International Airport
January 15, 2010, this program also integrates a rich media online campaign
across targeted sports and social media Web sites and mobile phones.
Furthermore, an innovative viral element to the campaign allows
participants to encourage friends to enter the contest via mobile video
invitations and, in doing so, receive up to five additional entries into
the contest. After entering the sweepstakes, all participants have the
option to also enter their address to receive a special collectible gift
from the NFLPA.
"Mogreet's technology allows us to take advantage of today's mobile phones
to more efficiently connect with fans by using high quality video," said
Keith Gordon, Acting President of NFL PLAYERS. "The medium allows us to
more effectively connect with consumers in real time while maximizing each
impression. We view this as a win-win; players get in front of fans while
fans get a video, entry into a sweepstakes and a free gift."
Using Mogreet's proprietary mobile video message platform, NFL PLAYERS can
reach more than 200 million fans' phones -- smartphones and non-smartphones
alike -- across all carriers. In most instances, the video is delivered to
the mobile phone via MMS, meaning that fans with "regular" phones without
Internet plans are able to receive the video just as smartphone consumers
are.
"NFL PLAYERS did a terrific job not only in coming up with compelling video
content but also integrating the text-to-shortcode into its annual brand
campaign," said James Citron, CEO of Mogreet. "This ground-breaking
campaign is consistent with what NFL PLAYERS does every day, which is
creating a tremendous amount of positive awareness for its players, while
giving the organization the opportunity to create a mobile database which
can be leveraged in the future."
For additional information, please visit www.mogreet.com. You can
experience the campaign by texting "NFLPA" to 21534.
About Mogreet, Inc.
Mogreet is the world's first mobile video marketing platform, enabling
marketers to combine the expressiveness of video with the ubiquity of text
messaging to create the most effective way to communicate to over
200-million mobile phones across all major carriers in the United States.
Founded in 2006, the company has raised $7 million USD in venture capital
from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier and
Spyglass Ventures. Mogreet is headquartered in Venice, California.
About NFL PLAYERS:
Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of
the NFL Players Association. Representing more than 1,800 active and many
memorable retired NFL players, NFL PLAYERS "takes the helmets off" the
players and markets them as personalities as well as professional athletes.
Through an exclusive sponsorship agreement between the organization and the
NFL, players are integrated into NFL sponsor activation programs. In
addition, under an exclusive agreement between NFL PLAYERS and the NFL,
NFLPLAYERS.COM, the company's official Web site is part of the part of the
NFL Internet Network. Each year NFL PLAYERS negotiates and facilitates
extensive player marketing opportunities for players. NFL PLAYERS
activities include retail licensing, corporate sponsorships and promotions,
special events, radio and television projects, publishing and internet.
For more information, please visit NFLPLAYERS.COM.