SOURCE: Mohawk Digital Technologies Group

June 23, 2010 09:00 ET

Mohawk Digital Technologies Group Launches Photo Merchandise Production Software for Digital Press Owners

Digital Press Owners Can Leverage Mohawk Maestro Software to Capitalize on the Fast-Growing Photo Merchandise Industry

COHOES, NY--(Marketwire - June 23, 2010) -  Mohawk Digital Technologies Group, a leading provider of print and software solutions for the professional photofinisher and digital press owner, today announced the launch of Mohawk Maestro, a robust software solution for digital press owners that supports entry into the press printed photo book, card and calendar market.

Mohawk Digital Technologies Group was formed after Mohawk Fine Papers Inc. acquired LabPrints, a company with a rich history of innovative software design for photographers and labs. Known for innovation, service and quality, Mohawk is now able to offer its customers a forward-looking product line that includes an extensive portfolio of digital papers and software solutions.

Mohawk Maestro enables digital press owners to expand their product catalog and offer their customers the ability to easily create photo books, cards and calendars. According to a recent report conducted by market research and strategic consulting firm InfoTrends, the total revenue of the photo merchandise industry will more than double to nearly $2.2 billion in 2014, presenting a profitable add-on service for digital printers and photo labs.

"Photo merchandise is a flourishing market for digital press owners with tremendous revenue opportunity," said Bart Robinson, VP, Digital Technologies Group. "Consumers are increasingly purchasing these types of products, and digital press owners can greatly impact their bottom line by incorporating photo products such as books and calendars into their catalog of services."

Mohawk Maestro products include:

  • Standard -- Provides pre-designed product templates so that customers can start creating photo books, cards and calendars right away.
  • Custom -- Allows digital press owners to add and edit their own product templates, customize the software for their brand, and add their own product photos. Custom also gives digital press owners the ability to add silver halide products to their catalog of services.
  • Storefront -- Can be added to either the Maestro standard or custom offering and provides customers with the ability to create photo products via the web.

To learn more about how digital press owners can diversify their product catalog with photo merchandise, read Mohawk Digital's white paper, "Capitalizing on the Opportunity in the Photo Merchandise Industry."

The Bigger Picture SUV Hits the Road
The Bigger Picture, Mohawk Maestro's hybrid SUV, kicks off the new product launch with a tour around the country, making pit stops at digital printers and photo labs to demo Mohawk Maestro and Mohawk's digital papers. To see where The Bigger Picture is headed next, visit www.mohawkmaestro.com/thebiggerpicture or twitter.com/mohawkmaestro.

For more information about Mohawk Maestro, visit www.mohawkmaestro.com.

About Mohawk Digital Technologies Group
Mohawk Digital Technologies Group, a division of Mohawk Fine Papers Inc., provides comprehensive software to help photographers, photo labs and digital press owners with every step of the production process, including photo enhancement, ordering and fulfillment. The company's products and services can be easily implemented to streamline workflow and reduce production time for photographers and digital press owners alike. These products include Mohawk Maestro and LabPrints Digital Studio. Mohawk Digital Technologies Group is committed to offering innovative products and offerings for the converging worlds of print, photography and graphic design.

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