Molson Coors Canada

Molson Coors Canada

October 29, 2009 12:51 ET

Molson Coors Canada and BC Liquor Stores Encourage Consumers to Make Responsible Choices This Halloween

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Oct. 29, 2009) -

Editors note: A photo is included with this press release on Marketwire's website.

With Halloween celebrations this weekend, Molson Coors Canada has once again partnered with BC Liquor Stores across the province in a campaign to remind consumers to make responsible choices.

On Saturday, October 31, from 4 p.m. to 7 p.m., Molson Coors Canada employees will be in the Halloween spirit in eight BC Liquor Store locations, handing out $5 TAXIGUY vouchers to customers as a friendly reminder to plan a safe ride home after Halloween celebrations.

"Whether the celebration is Halloween or a night out with your friends, we at Molson Coors Canada are committed to bringing our responsible choice message to our consumers 365 days a year." stated Lynda Perovich, District Sales Manager, Molson Coors Canada.

The $5 Taxi Vouchers are part of Molson Coors Canada's partnership with 1888TAXIGUY, a nationwide network of 425 taxicab companies that are linked together through a toll-free phone number. Molson Coors Canada is a founding partner of TAXIGUY, which celebrates its 11-year anniversary in November 2009.

B.C. Liquor Store Locations (4 p.m. to 7 p.m.):

Northgate - 3433 North Road, Burnaby

Broadway and Maple - 2020 West Broadway, Vancouver

Richmond Ironwood - 3170-11666 Steveston Hwy, Ironwood Mall, Richmond

39th and Cambie - 5555 Cambie St., Vancouver

Westwood Centre - 2748 Lougheed Hwy, Port Coquitlam

Fleetwood - 8904 - 152nd St., Evergreen Mall, Surrey

Robson - 1716 Robson Street, Vancouver

Nordel Crossing - 116-12080 Nordel Way, Surrey

About Molson Coors Canada

Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., U.K and Asia. The Company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, and Foster's Lager. Molson Coors Canada employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20091029-BC_Liquor_800.JPG

Contact Information

  • Molson Coors Canada
    Lynda Perovich
    Sales Manager
    778-772-6034