Molson Coors Canada
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Molson Coors Canada

December 18, 2009 11:32 ET

Molson Coors Canada Main Sponsor of TTC's New Year's Eve Ride Free Program

TORONTO, ONTARIO--(Marketwire - Dec. 18, 2009) - Molson Coors Canada is the Platinum Supporter ($65,000) for the TTC's free New Year's Eve transit service this year as a way of celebrating Toronto residents who choose to make the responsible choice and arrive home safely after ringing in the New Year. The service will be offered from 12:01 a.m. (January 1, 2010) until 4 a.m. It is expected that over 100,000 people will ride the TTC during this time.

"Molson Coors Canada is delighted and proud to be partnering with the Toronto Transit Commission, the Liberty Entertainment Group and the other sponsors to help Toronto residents make the responsible choice this New Year's Eve," explains Ferg Devins, Chief Public Affairs Officer, Molson Coors Canada. "We encourage everyone to celebrate the season and make sure everyone has a plan to return home safely. Let TTC be your designated driver this New Year's Eve."

This sponsorship is part of its 2009 Taking You Home for the Holidays campaign, which includes the sponsorship of free transit service on New Year's Eve in Toronto, Ottawa, and Stratford, ON; Winnipeg, MB; and Regina, Saskatoon, Moose Jaw and Prince Albert, Saskatchewan. The campaign will also be active in Quebec through its Molson Angels, as well as in St. John's, NL; Halifax, NS; Moncton, NB; Charlottetown, PE; Edmonton, AB; and Vancouver, BC, with the distribution of over $5,000 in TAXIGUY Dollars - the National Taxicab Currency for Canada.

"At Molson Coors Canada, what's important to us is that our products are consumed in a responsible way by all those who enjoy them," continues Devins. "Responsible drinking and celebrating responsible choices is something that is on our agenda 24 hours a day, 365 days a year."

Molson Coors Canada is proud to play its part to help people make the responsible choice to get home safely this holiday season, as well as throughout the year.

About Molson Coors Canada

Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., U.K and Asia. The Company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, and Foster's Lager. Molson Coors Canada employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner.

Contact Information

  • Molson Coors Canada
    Amir Remtulla
    Public Affairs
    416-679-7623
    or
    Molson Coors Canada
    Carole Berry
    Public Affairs
    416-679-7625