Molson Canada

Molson Canada

January 26, 2007 13:00 ET

Molson Helps Recyle the 'Crushed Can'

Brewer donates $50,000 towards completion of new Moose Jaw Multiplex

MOOSE JAW, SASKATCHEWAN--(CCNMatthews - Jan. 26, 2007) - Canada's oldest brewer today donated $50,000 towards the completion of the new Moose Jaw multiplex, helping to recycle the 47-year-old 'Crushed Can' in the coming years.

Molson donated the funds for the new 4,500-seat multiplex the as part of a fun, hockey shootout on the ice of the Civic Center where the brewer donated $10,000 for every goal scored by a Moose Jaw community leader. The event included local VIPs Mayor Dale McBain, local MLAs Glenn Hagel and Deb Higgins, the assistant for MP Dave Batters, and Darin Chow of the Moose Jaw Warriors.

"Molson is more than just Canada's oldest brewer - we are a community builder," said Molson sales manager Barry Thomson. "There is no better way for Molson to help build community spirit than to help build a community centre, especially one where so much great Canadian hockey can be played."

Molson is a premier sponsor of all levels of hockey across Canada from the national men and women's Olympic teams, to NHL teams like the Edmonton Oilers and Calgary Flames, to WHL teams like the Moose Jaw Warriors.

"Being a community builder means more than just sponsoring the big leagues," Thomson said. "It also means being part of the heart and soul of activity in every small town where Molson and its employees live, work and play - and we're proud to play our part here in Moose Jaw."

"You know, beer cans need to be recycled all the time, so Molson knows a thing or two about recycling crushed cans," Thomson joked.

A more formal public ceremony to acknowledge Molson's community donation will be held at the Civic Center before the Warriors game tomorrow night against Regina. When completed, the multiplex will be the new home for the Warriors.

"Molson's donation will mean a lot to the city, the hockey fans and to our hockey club," said Darin Chow, president of the Moose Jaw Warriors. "We can't wait to move into our new rink - and with Molson's donation today we are one step closer to skating on new ice."

In today's shootout-for-dollars, each community VIP took a turn scoring on Molson PR director Jeff Gaulin on a breakaway, just as in an NHL shutout. Molson donated $10,000 for each goal scored by the VIPs. After the shootout, Gaulin and Thomson presented the cheque - along with an oversized commemorative puck - to Mayor McBain.

"We might have scored all the goals today, but Molson scored the biggest one of all for Moose Jaw," McBain said. "In replacing the Civic Center, we are constructing more than a just a better building, we are building a better community - and we are happy to have Molson be a part of it. Molson's donation will certainly assist in the fund-raising to make the new multiplex a reality."

"Our community welcomes Molson's generous contribution," added Hon. Deb Higgins, MLA for Moose Jaw Wakamow. "We are delighted that Molson is showing leadership and community spirit in Moose Jaw."

"Moose Jaw is a community with a proud hockey history," said Hon. Glenn Hagel, MLA for Moose Jaw North. "Thanks to Molson for its contribution to the quality of life for the people of Moose Jaw and south-central Saskatchewan."

Palliser MP Dave Batters could not attend in person as he was in Ottawa for the latest session of Parliament. His constituency assistant Jo Overby scored on his behalf.

"Cheers to Molson for being a great community builder," Batters said from Ottawa. "This new centre will be vital to our community and I am pleased to see a great company like Molson be a big part of what we are doing here in Moose Jaw."

The new multiplex is expected to cost about $45.9 million to build downtown. The multiplex will be a multi-use sports and entertainment facility, including an eight-sheet curling facility plus the ability to accommodate conventions, concerts and trade shows.

Moose Jaw is a city of about 32,000 people about 70 kilometres west of Regina on the Trans-Canada Highway.

About Molson

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson is proud to be Canada's preferred brewer. The company proudly offers the most popular brands in Canada with an award-winning portfolio of brands, including: Molson Canadian; Coors Light; Pilsner; and Rickard's. Molson also offers Western Canadians a taste of the world's leading global brands through partnerships with Heineken and Miller Genuine Draft.

Molson operates six breweries, including one in Edmonton that is the oldest continuously-used brewery in Western Canada. Molson also invests in communities across Western Canada through sports and entertainment sponsorships. In addition, Molson's charitable programs include the Molson Donations Fund, its employee gift-matching program and MVP, the new Molson Volunteer Program that gives each employee a paid day's leave to volunteer for a community cause.

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