Molson Canada

Molson Canada

January 26, 2007 16:37 ET

Molson Partners with UNBF and RCMP to Promote Responsible Drinking

FREDERICTON, NEW BRUNSWICK--(CCNMatthews - Jan. 26, 2007) - Molson has partnered with the University of New Brunswick (UNB) Student Union in Fredericton and the RCMP to promote responsible drinking.

The RCMP will conduct an impaired driving demonstration today, at the Aitken University Centre, as part of the UNBF's 'Drink Smart, Drink Safe' Fair. Media and guests will be invited to try fatal vision goggles and drive a golf cart along an obstacle course. This is intended to provide a more realistic view of impaired driving.

"We are proud to partner with UNBF and the RCMP as part of our commitment to responsible drinking," says Steven Dykeman, Regional Sales Manager for N.B. and P.E.I., Molson Canada. "Molson has always been a strong proponent of responsible drinking. This is an innovative way to send a serious message to our young adults."

"The fatal vision exercise is a great addition to our first 'Drink Smart, Drink Safe' Fair," explains Jason Harley, UNBF's Drink Smart Co-ordinator. "Students get to witness first hand how drinking impairs your senses. It's a safe way to make this more 'real' for them. I also want to thank Molson for donating the goggles to us so we can do more of these events in the future, and I want to thank the RCMP for taking time to talk to us about the impacts of impaired driving."

The 'Drink Smart, Drink Safe' Fair is an opportunity for students to better understand the importance of responsible drinking. The Fair is part of UNBF's ongoing endeavour to educate students about responsible consumption. The Fair is being held in cooperation with the Student Union Drink Smart Group and Student Affairs & Services.

As part of its Responsible Drinking program, Molson also donated over $15,000 to Operation Red Nose this past November to help bring the program to more communities in Atlantic Canada.

About Molson

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson Canada is proud to be the nation's preferred brewer. Molson employs 3,500 Canadians, operates six breweries, and will be opening its newest brewery in Moncton, N.B., in 2007. This is the first in 50 years for the company. Molson also invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. In addition, Molson's charitable programs include the Molson Donations Fund, its employee gift-matching program and MVP, the new Molson Volunteer Program that gives each employee a paid day's leave to volunteer for a community cause. Molson Canada is part of the Molson Coors Brewing Company.

Contact Information

  • Bristol
    Darlene Doucet
    506-381-1294