Molson Canada

Molson Canada

January 12, 2007 15:00 ET

Molson Scores Big for Camrose: Brewer Donates $10,000 to Camrose Regional Sports Development Centre as part of 'Hockey Day in Canada'

CAMROSE, ALBERTA--(CCNMatthews - Jan. 12, 2007) - Canada's oldest brewer today donated $10,000 to the Camrose Regional Sports Development Centre to celebrate 'Hockey Day in Canada.'

Molson donated the funds to help complete the new sports complex the as part of a fun, hockey-themed event in front of the still-under-construction centre that included Mayor Clarence Mastel, MLA LeRoy Johnson and MP Kevin Sorenson. Camrose is one of the communities to be featured Jan. 13th as part of the CBC's 'Hockey Day in Canada' broadcast.

"Molson is more than just Canada's oldest brewer - we are a community builder," said local Molson sales rep Jean Jewell. "There is no better way for Molson to help build community spirit than to help build a community centre, especially one where so much hockey can be played."

Molson is a premier sponsor of all levels of hockey across Canada from the national men and women's Olympic teams, to NHL teams like the Edmonton Oilers and Calgary Flames, to WHL teams like the Red Deer Rebels, to local hockey like the Camrose Kodiaks of the AJHL.

"Being a community builder means more than just sponsoring the big-leagues," Jewell said. "It also means being part of the social fabric of each and every community where Molson and its employees live, work and play - and we're proud to play our part here in Camrose."

Molson is also a major sponsor of the annual Big Valley Jamboree in Camrose, which was recently named Country Event of the Year for 2006 by the Canadian Country Music Association.

In the hockey-themed event outside the sportsplex, Johnson and Sorenson faced-off and the winner then hustled over to the makeshift blueline where he passed to Jewell, who scored on a breakaway against Mayor Mastel. Jewell then pulled a $10,000 cheque from her Molson hockey jersey and offered it to Mastel in exchange for the ceremonial hockey ball.

"The sports centre is more than a much-needed recreation facility - it's the heart of our community's vision to make Camrose the hub of economic, social, health, education and leisure pursuits in east-central Alberta," Mastel said. "Thanks to Molson, this facility will position Camrose as a provincial centre for the advancement of athletic excellence and community wellness."

"Our community welcomes Molson's important contribution" added Johnson, MLA for Wetaskiwin-Camrose. "This centre is vital to our community and we are delighted that Molson is supporting and strengthening community spirit and recreation in the Camrose Region."

"Camrose is a growing and prosperous community with a proud hockey history, said Sorenson, MP for Crowfoot. "Thanks to Molson for their contribution to the Camrose Regional Sports Development Centre which will enhance the quality of life for the people of Camrose and East Central Alberta."

The centre is a major part of a larger plan that includes the development of a future "leisure campus." When it opens in fall 2007, the centre will have an NHL-sized hockey rink for major events, a 300-seat arena for community sports, a curling rink, an aquatic centre, plus dozens of other sporting and fitness rooms. The centre will assist the world-class Viking Cup International Hockey Tournament to expand to include a new international college/university division, and will enhance the health and fitness teaching capabilities for the Augustana Faculty of the University of Alberta.

The centre will serve the more than 40,000 residents in the Camrose region and is expected to generate more than $2.3-million annually in local economic activity.

About Molson

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson is proud to be Canada's preferred brewer. The company proudly offers the most popular brands in Canada with an award-winning portfolio of brands, including: Molson Canadian; Coors Light; Pilsner; and Rickard's. Molson also offers Western Canadians a taste of the world's leading global brands through partnerships with Heineken and Miller Genuine Draft.

Molson operates six breweries, including one in Edmonton that is the oldest continuously-used brewery in Western Canada. Molson also invests in communities across Western Canada through sports and entertainment sponsorships. In addition, Molson's charitable programs include the Molson Donations Fund, its employee gift-matching program and MVP, the new Molson Volunteer Program that gives each employee a paid day's leave to volunteer for a community cause.

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