Molson Canada

Molson Canada

December 21, 2007 11:23 ET

Molson and Community Stakeholders Encourage Responsible Choices This Holiday Season

HALIFAX, NOVA SCOTIA--(Marketwire - Dec. 21, 2007) - Molson teamed up with community stakeholders today to issue an important message to Nova Scotians for the holiday season. They encouraged people to make the responsible choice over the holidays by not making the decision to drink and drive.

"It's of great concern to us, people just have to get the message to not to drink and drive," said Halifax RCMP spokesperson Inspector Darrell Beaton. There has been an increase in the number of motor vehicle accidents related to speed and alcohol in HRM this past year. "Joint initiatives involving Molson, Operation Red Nose, local taxi companies and police are a logical fit for conveying positive messages about drinking responsibly to the public."

Molson is supporting communities across the country in their efforts to encourage responsible drinking this holiday season. The events range from sponsoring the complimentary New Year's Eve transit service in Ottawa to supporting Operation Red Nose in western and eastern Canada.

"Community involvement is a major part of Molson heritage," said Strat Kane, Vice-President Market Development Atlantic. "Molson has long promoted responsible choices and this year's local initiatives across the country are consistent with how Molson has built its business in communities from coast to coast."

In Nova Scotia, Molson is donating $5,000 to Operation Red Nose. This important service provides a great alternative for those who choose to make the responsible choice to not drink and drive this holiday season. "This is our way of celebrating everyone who chooses to make sure all their holiday memories are good ones," adds Kane.

"The organization, sponsored by the Insurance Bureau of Canada, offers a free volunteer driver service during the holiday season to motorists who have either consumed alcohol or who just don't feel fit to drive their vehicle," explains Julie Royer, Director of Communications and Marketing at the National office of Operation Red Nose. "Operation Red Nose thanks Molson for their donation of $5,000 to the program."

In addition to supporting the local efforts across the country, Molson has also launched a website dedicated to responsible choices: Visitors to the website can get tips to help them make responsible choices and find out more about Molson's efforts in this important area.

About Molson

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson is proud to be the nation's preferred brewer. Molson employs 3,000 Canadians and operates six breweries. Molson also invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. In addition, Molson's charitable programs include the Molson Donations Fund, its employee gift-matching program and MVP, the new Molson Volunteer Program that gives each employee a paid day's leave to volunteer for a community cause. Molson is part of the Molson Coors Brewing Company.

Contact Information

  • RCMP
    Meaghan Stewart
    RCMP, Communications
    Strat Kane
    Vice President, Market Development, Molson
    Julie Royer
    Director of Communications and Marketing
    Operation Red Nose National Office