Montavo, Inc.
OTC Bulletin Board : MTVO

December 15, 2009 12:30 ET

Montavo Announces the Addition of the "Creative Services Group" for Small to Medium Businesses

BELLEVUE, WASHINGTON--(Marketwire - Dec. 15, 2009) - Montavo, Inc. (OTCBB:MTVO) is pleased to announce the establishment of an internal Small to Medium Business (SMB) Creative Services Group whose charter is to develop and deploy industry leading creative advertisements and campaigns on the Montavo Mobile Advertising Platform (mMAP).

The Creative Services Group engages in iterative strategic collaboration for mobile advertising campaigns with small to medium business. Once overall strategy is defined, graphic design and implementation is facilitated by Montavo designers and campaign managers. Deployed within the very dynamic mobile advertising space, advertisements and campaigns development is focused on utilization of innovative approaches to engage consumers, provides a message that resonates, and measures the end results and performance for advertisers.

While many larger advertisers have dedicated staff and outside agencies to assist in the design and development of mobile campaigns, most SMBs do not. "Providing access to experienced, talented, creative, and graphic design resources is a significant value-add to our SMB customers," said Brook Lang, CEO of Montavo.

The growth of spend in the mobile advertising space has inspired many national brands as well as SMBs to evaluate the effectiveness of the communication medium. According to IDC, mobile advertising spend in the US market is expected to exceed $2.3 billion by 2012.

"As the mobile phone continues to strengthen its position as the "3rd screen", Montavo's opportunity to provide information about sales, discounts, product information, product launches, mobile coupons, promotions and deals that advertisers are offering within close geographic proximity to end-user consumers that are proactively seeking that information is significantly enhanced. With over 5 million SMBs in the US, we feel that offering access to our Creative Services Group will assist in efficient development of affordable, effective mobile campaigns that will drive incremental in-store location sales for advertisers that run ads on Montavo's platform", said Lang.

About Montavo, Inc.

Montavo, Inc.'s mMAP is a mobile marketing platform that integrates client side mobile device software with a mobile advertising network solution and ad distribution ecosystem. Montavo offers its solution to consumer focused advertisers (manufacturers and retailers from national brands to SMBs), wireless carriers, mobile handset manufacturers and mobile OS providers, personal navigation device (PND) manufacturers, automotive manufacturers, and other tier-one suppliers as either a white-labeled mobile application or as the Montavo branded mDealFinder.

Montavo's proprietary, patent-pending mobile advertising platform has been designed from the ground up to deliver the most relevant, location-based deals on products or services to consumers while providing rich real-time data and analytics on mobile ad campaign performance and ROI to advertisers that primarily sell their products in a brick and mortar setting.

Forward Looking Statements:

This press release may include "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. Montavo's actual results could differ materially from those anticipated in the forward-looking statements. Montavo refers you to the cautionary statements and risk factors set forth in the documents it files with the Securities and Exchange Commission (http://www.sec.gov). The Company is under no obligation (and expressly disclaims any obligation) to update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise. 

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