Montavo, Inc.
OTC Bulletin Board : MTVO

December 07, 2009 12:00 ET

Montavo Announces the Addition of a Real-Time ROI Dashboard for Advertisers That Will be Supported With the Release of Rev. 3.0 of mMAP and mDealFinder

BELLEVUE, WASHINGTON--(Marketwire - Dec. 7, 2009) - Montavo, Inc. (OTCBB:MTVO) is pleased to announce that the Company has initiated software engineering development based on the Company's patent-pending technology for the Montavo Mobile Ad Spend Speedometer™ real-time ROI dashboard. These development efforts will coincide with the release of Rev. 3.0 which is slated for Q1 2010.

The Montavo Mobile Ad Spend Speedometer™ is a real-time online dashboard reporting tool that allows advertisers to monitor the performance of mobile advertising campaigns that are deployed on the Montavo Mobile Advertising Platform (mMAP). This capability is unique to Montavo as the ROI measurements that are presented to advertisers are based on physical in-store purchases that result from advertisements that are displayed to consumers on mobile phones. A significant advantage to the Montavo solution is that the mMAP does not require any additional hardware or software in the store, and no additional interaction is needed between store associates and consumers.

Montavo also recently announced an initiative to upgrade the overall user interface (UI) and user experience (UX) of both the mDealFinder™ application as well as mMAP™ suite of online tools for advertisers. These enhancements will be incorporated into the Montavo Mobile Ad Spend Speedometer™ development efforts which are focused on providing seamless, intuitive user interactions for advertisers on the mMAP.

"Measuring return on investment for mobile advertising campaigns has been a significant challenge for national brands as well as SMBs. We've worked with these advertisers to devise a strategy to quantify the effectiveness of mobile campaigns which we're excited to present to the market in the form of the Montavo Mobile Ad Spend Speedometer™", said Brook Lang, CEO of Montavo. "Montavo's ability to capture, measure, and report physical in-store purchases that are attributable to mobile advertising campaigns provides meaningful value to consumers and advertisers alike. We're optimistic that our tool set will help advertisers that understand the importance of mobile marketing that measures the returns on the dollars that they invest in these campaigns."

About Montavo, Inc.

Montavo, Inc.'s mMAP is a mobile marketing platform that integrates client side mobile device software with a mobile advertising network solution and ad distribution ecosystem. Montavo offers its solution to consumer focused advertisers (manufacturers and retailers from national brands to SMBs), wireless carriers, mobile handset manufacturers and mobile OS providers, personal navigation device (PND) manufacturers, automotive manufacturers, and other tier-one suppliers as either a white-labeled mobile application or as the Montavo branded mDealFinder. 

Montavo's proprietary, patent-pending mobile advertising platform has been designed from the ground up to deliver the most relevant, location-based deals on products or services to consumers while providing rich real-time data and analytics on mobile ad campaign performance and ROI to advertisers that primarily sell their products in a brick and mortar setting. 

Forward Looking Statements:

This press release may include "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. Montavo's actual results could differ materially from those anticipated in the forward-looking statements. Montavo refers you to the cautionary statements and risk factors set forth in the documents it files with the Securities and Exchange Commission (http://www.sec.gov). The Company is under no obligation (and expressly disclaims any obligation) to update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise. 

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