SOURCE: Moontoast

Moontoast

May 16, 2013 09:00 ET

Moontoast and VideoGenie Partner to Bring User-Generated Video to Facebook News Feed for Increased Fan Engagement and Proven Social Ad ROI

Social Rich Media Platform Moontoast Continues to Innovate by Allowing Fans to Record and Submit Videos Directly Within the Facebook News Feed

NASHVILLE, TN and BOSTON, MA--(Marketwired - May 16, 2013) - Moontoast, an innovative Social Rich Media advertising platform leader and recent winner of the Facebook PMD Innovation Competition, announced today a Social Rich Media ad integration with VideoGenie, a leading user-generated video platform. This integration will combine Moontoast's Social Rich Media ad units with VideoGenie's capabilities for capturing and managing user-generated video submissions.

For the first time, brand advocates will be able to leverage the new Social Rich Media unit to record and submit user-generated videos directly within the Facebook News Feed, tapping into the power of brand advocacy and word-of-mouth marketing. 

According to Nielsen's 2012 Global Trust in Advertising report, 92 percent of consumers around the world say they trust recommendations from friends and family above all other forms of advertising. By harnessing the power of authentic consumer testimonials and reviews and the inherently social nature of social media, the new Social Rich Media ad unit from Moontoast and VideoGenie will help brands and agencies drive strong brand lift across the entire consumer purchase journey -- from new product and offer discovery, to meaningful brand interactions, to social amplification of social brand campaigns for proven social ROI.

"VideoGenie is all about real people creating and sharing inherently viral video content around their biggest passions, primarily on Facebook," said Justin Nassiri, founder and CEO, VideoGenie. "We are excited to partner with Moontoast to bring the power of dynamic, authentic video experiences to leading brands looking to create meaningful and lasting relationships with their fans through social advertising directly in the Facebook News Feed."

Based in San Francisco and backed by Google Chairman Eric Schmidt's Innovation Endeavors and Blumberg Capital, VideoGenie harnesses the power of word-of-mouth marketing from brand advocates through videos created and shared across social networks. From video reviews and contests to interactive advertising, VideoGenie's platform helps digital marketing leaders and agencies optimize social video campaigns for maximum earned and social media. Since its launch in 2010, VideoGenie has worked with hundreds of companies, including Anheuser-Busch, Levi's, Intuit, Priceline, IBM and Pottery Barn.

"Brands are looking to engage on a deeper level with their communities in social platforms such as Facebook through Social Activation -- the process of offering their fans promotions, contests, games and commerce directly in the Facebook News Feed," said Moontoast CEO Blair Heavey. "Moontoast and VideoGenie now enable brands to let their brand advocates be a part of the conversation, resulting in sound returns on their social advertising investment."

Moontoast, recently recognized as one of seven winners of the Facebook PMD Innovation Competition, adds significant value to Facebook's desktop and mobile News Feed by enabling brands to inject Page Posts with rich visual, auditory, and interactive brand experiences. Moontoast's Social Rich Media Ad Platform allows brands to connect and engage with their social fans in both desktop and mobile environments. Moontoast ad units work in tandem with its patented Social Analytics Suite, which was built from the ground up to capture and deliver critical consumer insights along the purchase journey -- insights that help marketers understand and engage with their audience effectively.

About Moontoast
Moontoast delivers premium Social Rich Media experiences and social advertising ROI. The company's award-winning Social Rich Media Ad Platform empowers brands and agencies to create and distribute interactive and transactional rich media ads that drive consumers along the purchase journey through intelligent targeting on social and mobile for measurable business results. The company has worked with some of the world's leading brands including Lexus, Intel, Universal Music Group, Hyundai, Time Inc. and Simon & Schuster. Moontoast's growing partner ecosystem includes SocialCode, BLiNQ Media, Kenshoo, ExactTarget, Demandware, Magento, Mercent and PayPal.

Moontoast has received industry-wide recognition for its innovative Social Rich Media ad solutions including winner of the 2013 Facebook PMD Innovation Competition, 2013 SIIA Content CODiE award for best social media platform and recognition as a "Cool Vendor" in music and ecommerce by Gartner, among others. For more information, visit www.moontoast.com.

Follow Moontoast
Website: http://www.moontoast.com/
Blog: http://www.moontoast.com/blog
Twitter: @moontoast
Facebook: http://www.facebook.com/moontoast
LinkedIn: http://www.linkedin.com/company/moontoast-inc

About VideoGenie
As the leading social video marketing company, VideoGenie makes it easy for brands to create dynamic, viral campaigns and user-generated content. VideoGenie's video recording technology and analytics give marketers a turnkey solution to initiate, control, track and optimize customer-to-potential customer video content. Whether in the form of a product review, a contest or an interactive ad campaign, marketers can easily create and share short-form videos with their friends or the public at large. Since its founding in 2010, VideoGenie has worked with hundreds of companies to drive more buzz, traffic and engagement, including Anheuser-Busch, Levi's, Intuit, Priceline, IBM and Pottery Barn.

Follow VideoGenie
Website: http://www.videogenie.com
Blog: http://www.videogenie.com/blog/
Twitter: https://twitter.com/Video_Genie
Facebook: https://www.facebook.com/VideoGenie

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