Reality Digital

Reality Digital

June 15, 2010 13:00 ET

More Brands Need to Tap Into Mobile Communities

LONDON, UNITED KINGDOM--(Marketwire - June 15, 2010) - Businesses and brands need to try and tap into the mobile communities market more than ever before, according to Reality Digital, the leading provider of social networking software for brands and businesses.

The Facebook application has recently been proven to be one of the most popular applications for smartphones and other wireless devices, such as tablets. Figures recently released by comScore show 14.52 million Americans logged into social networking sites through their smartphones during April 2010, a 240% increase on the same month the previous year. Social networking was also the fastest growing content segment accessed through mobile browsers, rising by 90%.

Some of the latest mobile phone releases further illustrate how social media is now such an important aspect of marketing for businesses. Some of the latest products focus heavily on allowing their customers easy access to social networking sites, styling the phone specifically around constantly granting the user uncomplicated means of viewing their social media networks. Some brands have recognised the consumer's need to become involved with them through social networking, and have adapted their marketing strategy to fit in with the needs of the modern-day consumer lifestyle.

Robert Proctor, Head of EMEA for Reality Digital, said: "The need for businesses to embrace social media is now more important than ever before. With the use of mobile social media continuously on the rise, consumers are constantly connected with their social media outlets on the move, and as such businesses are able to grab their attention more often than ever before.

"The ability for brands to develop a relationship with each consumer from right inside their pockets can be of huge benefit, and consumers benefit from being constantly updated with news and goings on relevant to their favourite brands. More businesses should be looking to take advantage of such opportunities in the future."

Reality Digital is a leading provider of web community software and online video platform products, helping businesses utilise social media to their advantage as part of their overall marketing strategy. The use of brand focused social media allows them to tap into their preferred and most advantageous consumer markets, raising brand recognition and fostering valuable engagement opportunities.

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