SOURCE: Cranium, Inc.

September 27, 2007 09:01 ET

More Than 15,000 Adults Get it on With Cranium WOW

September 29th Game Night Breaks Scrabble World Record

SEATTLE, WA--(Marketwire - September 27, 2007) - One night. One thousand parties. One reason: Cranium® WOW. And, one for the record books. This Sat., Sept. 29, will be WOW-worthy as Cranium WOW, the new adult party game, sets the record for most people EVER to play Cranium at one time -- and beats the Scrabble® world record for most simultaneous games played by nearly double!

Cranium WOW steps into the game night spotlight this weekend as more than 15,000 adults gather to hum, whistle, sketch, sculpt, act, puzzle and even spell backwards to win. Hosted from Seattle to New York -- and all points in-between -- the Cranium WOW game nights are made possible through the passion of 1,000 party hosts, who offered up their party pads via House Party™ (www.houseparty.com). How can you get your game night on? Simply pick up Cranium WOW at Starbucks, www.cranium.com and everywhere games are sold.

"We're making history all over again!" said Cranium co-founder and Grand Pooh Bah, Richard Tait. "The original Cranium game was the fastest selling independent board game in history, and now Cranium WOW is gathering a whole new generation together, setting new records and fueling the Craniac movement. It's this type of grassroots buzz that made the original Cranium a favorite of millions -- and now Cranium WOW is making history all its own."

Dressed in black and just under $35, Cranium Wow is perfect for any occasion -- as a gift, an after-dinner treat or, as thousands will find on Saturday, the show-stopping centerpiece of your next game night. It's even gotten the stamp of approval from some of today's most prominent purveyors of cool. Called "one of the most entertaining board games out there" by PlasticandPlush.com, Cranium WOW was also noticed by other trend-setting Web sites like CoolHunting.com and PAPER magazine's Word of Mouth blog.

And don't forget how good Cranium WOW looks. Communication Arts magazine, a publication for creative types, selected it as one of only 235 winners for its A-list of design A-lists, the Design Annual.

What's all the "wow" about? Is it the mesmerizing black Cranium WOW box that declares, "You Were Born to Play This Game?" Or maybe it's the personality-packed vinyl movers with pop-on hats and hairdos for your every fashion whim? Some think it's the 100 percent new cards covering everything from "The Hoff" to White Stripes to YouTube. Others point out the 15 mind- and body-bending activities that get players to hum, whistle, sketch, sculpt, act, puzzle and even spell backwards to win. Of course, they're ALL right because it's the whole experience that makes Cranium WOW the gotta-have-it-game of the year.

Of course, taking center stage of any Cranium WOW match will be the Cranium WOW game movers. Stylishly urban and wonderfully witty, they bring a new magic to game movers and a fresh twist to the designer vinyl toy movement fueled by retailer Kidrobot (www.kidrobot.com) and designers like Michael Lau.

About Cranium WOW

Cranium WOW has something for everyone as players hum, whistle, sketch, sculpt, act, puzzle and even spell backwards to win! With 100 percent new cards, players use a teammate as a puppet to act out "milking a cow," draw "bed head" with their eyes closed, and test their knowledge of MySpace, Tyra Banks, and what came first, the toaster or sliced bread. (SPOILER ALERT: It was the toaster). Colorful new movers can be tricked out with custom hairdos and hats to reflect the personality of your team. Add Cranium WOW to any mix of four or more friends, family or acquaintances and in about an hour, you'll all feel as good as this game looks. MSRP: $34.99. Available only in black, September 2007.

About Cranium, Inc.

Cranium, Inc. reinvented the board game category in 1998 with the launch of Cranium and a pledge to give everybody the chance to shine. Today, Cranium leads the industry in innovation through a constant passion for changing the rules. Celebrated for its award-winning products and culture, Cranium is recognized as one of Seattle's Best Places to Work, one of Washington State's Top 100 Privately Held Companies, and five-time winner of the Toy Industry Association's T.O.T.Y. Game of the Year award. With more than 22 million games, books, and toys sold worldwide, Cranium continues to fuel a global movement of more than half a million Craniacs in nearly 30 countries and more than 10 languages. From Cranium games and puzzles to Cranium Super Fort life-size construction toys, everything we create celebrates the full range of natural abilities as kids, families and adults create, discover, perform and connect. For more information, visit cranium.com.

About House Party

House Party is a highly specialized viral marketing services company that develops and deploys thousands of fun, carefully crafted in-home parties for its Fortune 500 clients. Each event, comprised of 100 to 10,000 or more individual parties, is designed to achieve a set of specific marketing objectives for clients which commonly include launching new entertainment properties (e.g. television programming, music, DVD and theatrical releases, books, etc.), driving traffic to retail or online stores, creating brand awareness, launching completely new consumer products or growing an existing customer base exponentially through measurable viral marketing. Truly delivering turn-key services, House Party's innovative methodologies and proprietary technologies combined with the power of peer-to-peer endorsement, the explosive reach of the Internet and the intimate in-home setting, creating new, deep, lasting consumer relationships with brands. Based in Irvington, NY, House Party has been serving Fortune 500 clientele since 2005.

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