SOURCE: MarketTools, Inc.

December 07, 2006 12:01 ET

More than 300 Marketing and Research Experts to Converge at Web Seminar on Connecting With Baby Boomer Women

Media Invited to Register for Exclusive Event Featuring Co-Author of "BOOM: Marketing to the Ultimate Power Consumer - The Baby Boomer Woman"

SAN FRANCISCO, CA -- (MARKET WIRE) -- December 7, 2006 --


WHAT:

Complimentary one-hour webcast hosted by MarketTools and Zoomerang featuring a discussion on baby boomer women's influence on the economy, workforce and culture and how companies can better understand and market their products and services to this demographic. In addition to anecdotes from the book: "BOOM: Marketing to the Ultimate Power Consumer - The Baby Boomer Woman" by Mary Brown and Dr. Carol Orsborn, Ph.D., the discussion will also include findings from a new survey conducted by Zoomerang, a division of MarketTools®, that examines topics ranging from Internet usage to purchasing decisions and lifestyle choices.

WHEN:

Tuesday, December 12, 2007; 10:00am EST OR 12:00pm EST

WHO:

Dr. Carol Orsborn, author of 15 books written for and about the baby boomer generation and co-chair of FH Boom, one of the first initiatives by a global PR firm exclusively dedicated to helping companies market to baby boomers.

Pam Kramer, Chief Marketing Officer of MarketTools, an on-demand market research company. Prior to joining MarketTools, Pam was Chief Marketing Officer for E*TRADE FINANCIAL.

WHY:

With $2.1 trillion in purchasing power, the boomer generation represents the greatest market opportunity today. Boomer women, in particular, influence 80% of household purchases and consume more products and services than any other segment of the population. Reaching this market segment requires new approaches based on a sophisticated understanding of the values and motivations that define this distinct generation of women. This interactive session will allow you to:

--  Examine the cultural, economic and psychosocial influences that shape
    this lucrative demographic
--  Hear case histories drawn from the 35 top marketers featured in
    "BOOM," such as Palm, Seabourn Cruises and L.L. Bean
--  Learn what media sources boomer women trust
--  Discover the latest in panel and online focus group solutions that
    resonate with this community
    
You'll also learn about the findings of a recent survey of Boomers conducted by Zoomerang.

HOW:

To reserve your seat today, visit the online registration form at: http://www.markettools.com/info/webcast_boom.html. Attendees will receive a free chapter from "BOOM: Marketing to the Ultimate Power Consumer - The Baby Boomer Woman."

About Fleishman-Hillard

Fleishman-Hillard Inc., one of the world's leading public relations firms, has built its reputation by using strategic communications to deliver what its clients value most: meaningful, positive, and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity, and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia, Latin America, Australia, and South Africa through its 80 owned offices. For more information, visit the Fleishman-Hillard Web site at www.fleishman.com.

Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.

About MarketTools and Zoomerang

MarketTools is the defining provider of on-demand market research. MarketTools gives companies and individuals the ability to continuously understand their target customers through innovative approaches based on advanced technology, research expertise, and global market reach. MarketTools' full range of research applications and services provides organizations ranging from small businesses to Fortune 500 companies with unique access to their target markets -- to uncover unmet needs, reduce time to market for new products, and capture more market share. Through Zoomerang™, the pioneer in online surveys, MarketTools provides the leading self-service platform and services for fast feedback. Learn more at www.zoomerang.com and www.markettools.com.

Contact Information

  • MarketTools Media Contact:
    Rebekah Mitchell
    415.933.6253
    Email Contact

    Fleishman-Hillard Media Contact:
    Lisa Dreisch
    202.857.2209
    Email Contact