Contact Information: Contact: Alyssa Nightingale Nightingale & Nightingale, Inc. 631-367-8599 anight@att.net
Morey Launches New Latin Music Radio Station
WBON 98.5 FM Is La Nueva Fiesta Radio: The Flavor of Long Island
| Source: La Fiesta
LONG ISLAND, NY--(Marketwire - October 21, 2007) - The increasing popularity of Salsa,
Merenque and other Latin-inspired music has found a new home on Long
Island, as the Morey Organization launches Long Island's first Hispanic
radio station, WBON 98.5 FM - La Nueva Fiesta. The station is the only
Long Island destination for the Hispanic community to find music by such
Latin superstars as Shakira, Aventura, Daddy Yankee, Marc Anthony, Don
Omar, Juan Luis Guerra, Frankie Negron and Gloria Estefan, among many
others.
In addition to the wealth of Latin music programming they offer to Long
Islanders, La Nueva Fiesta also will serve as Suffolk County's information
hub for news, entertainment and cultural events for the Hispanic community.
La Nueva Fiesta's target audience is 18-49-year-old second- and
third-generation Latinos living in Suffolk County. La Nueva Fiesta joins
Party 105 FM and the flagship station WLIR 107.1 as the newest radio
station operated by The Morey Organization.
Furthermore, the Morey Organization has added Latin powerhouse Vic Latino
to the station as Program Manager. Ever since leaving his #1-rated show on
Party 95.3 in Orlando to join New York's 103.5 WKTU, Vic Latino's
reputation as a leading radio personality has grown. During his five-year
run with WKTU, Latino took his daily prime-time show to the coveted #1 slot
in one of the country's most difficult markets. Latino has earned
additional critical acclaim and the attention of countless new fans as a
result of his appearances on "The Ellen DeGeneres Show." Most recently,
the energetic disc-jockey and musical personality signed on to host a show
on XM Satellite Radio to bring some of the hottest club mixes to a national
audience.
Well respected within the music industry for his ability to pick and make a
hit, Latino has released six very successful Dance/Electronica CDs, all
landing in the top five or number 1 position on the Billboard charts. His
latest CD, Vic Latino presents "THRIVE MIX 3," is his biggest collection to
date and offers the nation exclusive mixes and songs from some of the
biggest names in music. Latino's musical expertise and energy will be a
major factor in La Nueva Fiesta's ability to attract Long Island's Latino
population and Latin music fans. "The launch of this new station with its
focus on the Hispanic community presents an important and unique
opportunity here on Long Island," Latino said.
"Launching a new radio station certainly doesn't come without risk," said
John Caracciolo, President of The Morey Organization. "However, we believe
we have a winning combination. With the overwhelming popularity of Latin
music, along with an outstanding personality like Vic Latino, our new
format will provide our Latino communities with music, news, information
and community services, and it will be a win-win for everyone. We feel
that La Nueva Fiesta is starting out on very solid ground," Caracciolo
added.