SOURCE: ICER AIR

October 02, 2007 15:20 ET

Mos Def & Talib Kweli to Headline Esurance ICER AIR

SAN FRANCISCO, CA--(Marketwire - October 2, 2007) - Esurance ICER AIR organizers are thrilled to announce a star-studded line-up of musical talent sure to thrill fans at the landmark urban big-air competition, taking place this year November 2 - 3 at AT&T Park, home of the San Francisco Giants. Headlining this year will be Mos Def and Talib Kweli, who will perform Saturday, November 3 on the Center Stage during the big-air competition.

Mos Def has been honored with several Grammy Award nominations, first for "Ghetto Rock" from his 2004 album The New Danger, and then in 2007, when "Undeniable" was nominated for Best Rap Solo Performance. The Brooklyn-bred Talib Kweli's hard-hitting music both educates and entertains, this past August saw the release of Eardrum, his third solo effort and first release under his own Blacksmith Records label.

"We are thrilled to have Mos Def and Talib Kweli onboard as our headliners this year," said Glen Griffin, ICER founder and president. "They are incredibly talented performers who evoke the free-spirited, urban authenticity of ICER AIR. In just three years, this event has gone from a crazy idea of bringing snow to Fillmore Street to a two-day action sports, music and lifestyle celebration. The fun and excitement that our musical guests bring to Esurance ICER AIR will be of central importance to the continued evolution and success of the event."

Esurance ICER AIR also has a line-up of heavy-hitting DJs planned for the two-day festival. Opening for Mos Def and Kweli on Saturday night will be DJ Spider, one of the most popular DJs in the world today whose current residences include Pure in Las Vegas, Club Reserve in Chicago, and Stingaree in San Diego; he also makes frequent appearances at Hollywood hotspots such as Winstons, Area, and Les Deux.

Kicking off the event on Friday at the ICER Village will be the Team Canada DJs, DJ Scene and DJ Morse Code.

Esurance ICER AIR, an action sports, music and lifestyle event, takes place November 2-3, 2007 at AT&T Park. Following in the footsteps of previous years, Esurance ICER AIR is a unique and outrageous urban event that continues to push boundaries by merging urban and athletic communities with an exciting event to kick-off the winter season. In addition to the spectacular musical acts performing at Esurance ICER AIR, this year's newly designed ski and snowboard jump will afford spectators views of competing athletes flying through the air against the backdrop of San Francisco Bay. The jump will rise over 10 stories in the middle of AT&T Park, extending over 350 feet in length, and will be covered with more than 200 tons of snow. New for this year is the addition of a second venue, the Village, an extra day of festivities, and the addition of freestyle motocross, a skate and BMX park, wakeboarding, 60 vendors and exhibitors, a beer garden and a second concert stage.

Esurance ICER AIR sponsors include: Esurance, Crocs, Toyota, PlayStation, Whistler Blackcomb, Head Skis, Freeskier, Transworld Snowboarding, Spin, Outside, and TV20. The charity partner for Esurance ICER AIR is R.O.C.K. (Real Options for City Kids).

Tickets start at $10 and can be purchased at www.icerair.com.

About ICER AIR

The idea of skiing San Francisco became a reality two years ago. On September 29, 2005, 15,000 people watched history being made as ICER AIR took to Fillmore Street for the first-ever urban big air ski and snowboard competition. Realizing the potential for this type of event and always wanting to push the limits of creativity, ICER AIR founder Glen Griffin moved the jump to a larger venue, AT&T Park, and on November 4, 2006 turned Esurance ICER AIR into an action sports, music, and lifestyle experience. The one-day event featured BMX, skate, and wakeboard performances and competitions, with the spotlight on the first big-air stadium ski and snowboard competition in the United States. The world's most talented skiers and snowboarders launched themselves off a jump over 100 feet high and 350 long as 28,000 spectators looked on in awe. Continuing the mission of bringing the mountains to the city, Esurance ICER AIR 2007, to be held November 2-3, has evolved into a two-day, multi-venue series of events, action sports, concerts, and parties. ICER AIR intends to grow into other cities and will announce its future plans soon. www.icerair.com

Contact Information

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