Mosaic Studios

Mosaic Studios

June 23, 2009 08:30 ET

Mosaic Studios Lands TELUS World of Science Calgary Brand Assignment

CALGARY, ALBERTA--(Marketwire - June 23, 2009) - Calgary advertising agency Mosaic Studios has been selected to lead the branding and marketing campaign for the New Science Centre 2011 Project for the TELUS World of Science - Calgary.

With a vision of becoming "a role model and force for innovation and social change," TELUS World of Science is looking to Mosaic and its partners to launch the new science centre - a newly designed and architected world-class facility - onto the local, national and global stage.

"We're ecstatic. It's an absolute honor to be a part of this landmark project for Calgary," says Mosaic Studios president Melodie Creegan. "There's great energy in the partnership between the TELUS World of Science and Mosaic and we can't wait to get started."

TELUS World of Science cited Mosaic's extensive knowledge of the Calgary market, brand building experience, capital fundraising expertise and web-centric approach in choosing the Calgary-based team over other local and national agencies.

Creegan also noted that Mosaic's partnership with Toronto-based Cundari Group contributed significantly to the agency's approach and win.

We're very excited about the ideas that our high-caliber team put together for the launch of the new science centre - not just because they're creative, but because they're very strategic," says Creegan, declining to give away any campaign details too soon. "I'm convinced that it was the strategy behind those ideas that captured the imagination of the TELUS World of Science team and we are looking forward to working with them to capture the imagination of Calgarians."

The new TELUS World of Science - Calgary facility begins construction this summer and is expected to open in fall of 2011.

About Mosaic Studios: Founded in 1995 by Melodie Creegan, Mosaic is a marketing, creative and production services agency providing strategy and design for digital, direct and brand communications. To learn more, please visit www.mosaicstudios.com.

About TELUS World of Science - Calgary: The new TELUS World of Science - Calgary, scheduled to open in the fall of 2011 will be located at the intersection of Deerfoot Trail and Memorial Drive, just north of the Calgary Zoo. As Canada's first purpose-built science centre in over 25 years, the world-class facility will sit on a 15- acre parcel of land and will be over 153,000 square feet in size. It will encompass four dynamic learning galleries in addition to a feature exhibit hall that will showcase traveling exhibits. A spectacular 10,000 square foot Atrium, a Learning & Leadership Centre, a 240 seat Dome Theatre and Creative Kids Museum will also be featured in the new facility. For more information about the New Science Centre Project, please visit www.newsciencecentre2011.ca.

Contact Information

  • Mosaic Studios
    Melodie Creegan
    President
    (403) 230-4224 x22 or Mobile: (403) 807-7378
    Website: www.mosaicstudios.com