Jardine Motors Group

Jardine Motors Group

June 24, 2010 02:30 ET

'Most Exciting Car' Award Winner, Audi A1 Ready to Order

LONDON, UNITED KINGDOM--(Marketwire - June 24, 2010) - The Audi A1, which was awarded the accolade of 'Most Exciting Car' by readers of What Car? Magazine, has gone on sale and is ready to receive orders in the Midlands and North West.

The award was based on the A1 concept symbolised by the 2007 A1 project quarto design study after readers of the magazines voted for it in an online poll and since its production, small Audi sales are expected to go through the roof.

The model has now been fully developed and is on sale, with prices starting at £13,145. The cars come with a choice of SE, Sport and S line specifications, all displaying the excellent standard of quality, design and engineering that Audi have become renowned for.

Car lovers are bound to be excited at the news that the German carmakers have launched the new three door premium hatchback embodying Vorsprung durch Technik, or 'lead through technique' which is the company ethos, with its sophisticated technology and quality finish.

All A1 models include the features including alloy wheels, air conditioning, remote central car locking, electric front windows and mirrors and a six speaker single CD audio system with auxiliary iPod connection linked to a 6.5-inch retractable display.

The sports model, meanwhile, features larger diameter wheels, sports suspension and sports seats, amongst other characteristics and the S line has even more extras, such as 17-inch alloy wheels, S line sports suspension and leather and cloth upholstery.

A spokesperson for Audi dealers, Jardine Motors, said: 'We are delighted to be able to offer the latest information on the car and even more so to be able to take orders for it. It is a premium car with all of the typical high quality trappings associated with Audi and looks set to be hugely popular with drivers'.

The model also features the latest generation ESP system with electronic differential which enables more power to be applied to the road, as well as xenon headlamps with trademark LED daytime running lights available at an extra cost to S line models. There is also the option to upgrade to a BOSE sound system, DAB radio, MMI navigation plus system, amongst other features.

Deliveries on orders are expected at the end of the year.

About Jardine Motors Group

Jardine Motors Group UK operates a large portfolio of specialist franchises of the world's most prestigious marques including Audi dealers.

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