SOURCE: eStara

January 02, 2008 09:00 ET

MotoSport Selects eStara Click to Call and Click to Chat for Proactive Sales and Support

Online Motorcycle Parts, Apparel and Accessories Retailer Looks to Improve Customer Loyalty and Increase Sales

RESTON, VA--(Marketwire - January 2, 2008) - eStara, the leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced that MotoSport, an online retailer of motorcycle parts, apparel and accessories, has launched eStara Click to Call and Click to Chat across its Web site to improve communication between shoppers and MotoSport sales associates, driving customer loyalty and increasing sales conversions.

"At MotoSport, we are dedicated to providing the best customer service available in the industry," said Faramarz Farhoodi, CIO and vice president of e-commerce, MotoSport. "eStara's solutions give us an extra edge, providing our customers the opportunity to connect directly with our sales associates -- comprised of knowledgeable dirt bike, ATV sport bike and Harley-Davidson® enthusiasts -- to get questions answered and place orders while they are on our Web site."

With Click to Call, MotoSport customers can transition seamlessly from Web to a telephone or PC-based voice conversation with a MotoSport sales associate. Buyers need only click on an embedded eStara Click to Call button within MotoSport.com, and enter their phone number to be connected. Personalized customer service helps shorten the sales cycle, and also helps MotoSport sales associates to increase sales conversions by providing high-value customers with more immediate support at strategic points throughout the buying process.

Both Click to Call and Click to Chat leverage eStara's rules-engine to engage customers proactively based on the context of their online session, and ensure a continuity of experience between the Web and the contact center at the time a chat or call session is initiated. This technology bridges the gap between online and offline customer service channels and helps provide customized, personal service that can cut down on call center traffic and increase customer loyalty.

"Niche retail Web sites like MotoSport recognize the correlation between delivering superior customer experience and enhancing their brand reputation," said Nancy Liberman, senior director of marketing, eStara. "eStara Click to Call and Click to Chat give MotoSport's clientele an opportunity to discuss their potential purchases and custom projects with an expert resource via the channel of their choice -- increasing the possibility of a positive sales experience, and ultimately, a repeat purchase."

About MotoSport

MotoSport is the industry leader in motorcycle and ATV accessories and apparel. Its staff is dedicated to meeting the needs of dirt bike, ATV, sport bike and Harley-Davidson® enthusiasts. For more information, visit www.motosport.com

About eStara:

eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world's most recognized brands -- including Continental Airlines, Chrysler, Dell Financial Services, and Superpages.com -- leverage eStara's OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction. eStara is a wholly owned subsidiary of ATG (Art Technology Group, Inc.) (NASDAQ: ARTG). For more information, visit www.eStara.com.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Further details on these risks are set forth in ATG's filings with the Securities and Exchange Commission. These filings are available free of charge on a website maintained by the SEC at http://www.sec.gov. Additional risk factors related to the subject matter of this press release include: the possibility that eStara's product and service deployments will not be successful, on time or significantly enhance the user's Internet experience; the need to adapt to rapid changes so products and services do not become obsolete; the possibility of errors in eStara's software products and services; the possibility that eStara's offerings will not enhance its customers' online sales or otherwise provide the expected benefits to its customers; and the possibility that eStara's product strategy may change in the future. eStara and ATG undertake no obligation to update any of the forward-looking statements after the date of this press release.

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