SOURCE: Movaic, Inc.

Movaic, Inc.

April 06, 2010 11:51 ET

Movaic Expands Distribution of the iZel to Japan

EVERETT, WA--(Marketwire - April 6, 2010) -  Movaic®, Inc. today announces a strategic agreement with Pleiades System Designs to distribute its popular iZel® (, a truly portable stand for hands-free viewing of most popular smartphones, to retailers throughout Japan.

The iZel is entering the Japanese market as the popularity of the iPhone and iPod accessories are at an all-time high. The phenomenal success of the recent iPhone debut in Japan, where Apple has a 50-percent market share, has created a huge demand for iPhone accessories.

Mikio Motohashi, Managing Director of Pleiades, commented, "Pleiades has a strong history of distributing innovative accessories to iPod and iPhone enthusiasts in Japan. A unique product like the iZel fits well within our product line, and further strengthens our portfolio."

The iZel's innovative design has made it a top accessory for users of the iPhone and other mobile devices since its introduction a year ago. Consistently, independent reviewers have positioned the iZel in the top of its class. Planet iPhones recently ranked the iZel "The Best Overall" in a very detailed review of the top eight stands ( and iPhone Ness says, "The iZel is the best iPhone stand, hands down," when it was compared to 13 competitive stands (

More information about retailing the iZel in Japan is available at

In the USA, the iZel is available from or through

About Movaic, Inc.
Founded in 2007 in the Pacific Northwest city of Everett, Washington USA, Movaic, Inc. focuses on innovative product development, brand building, and development consulting. Movaic's vision is to grow a sophisticated company from a simple premise; spot the great opportunities, then collaborate with the brightest minds to develop the innovative products to respond to them.

Movaic's founder is a world-renowned industrial design leader with an impressive track record of successful contributions to brands including VW/Audi, Boeing, Starbucks, Intermec, and Leviton resulting in numerous internationally recognized awards.

For more information about becoming a distributor, please contact John Bandringa (1-425-412-5530) or at

About Pleiades System Designs
Established in 1996, Pleiades System Designs distributes computer peripheral equipment and Apple Mac accessories. In 2001, shortly after Apple Computer announced the iPod (1st Generation), Pleiades became recognized throughout Japan as the first company to import and distribute the iPod leather case by OWC in the United States. Since then, the company has rapidly expanded its line and in 2002 started distributing to the Apple Store Ginza in Tokyo, which was the first Apple retail store outside of the United States. Pleiades's mission is to distribute innovative products and valuable great products in the world.

For more information about Pleiades System Designs, please contact Mikio Motohashi (+81-45-719-2471) or at

Contact Information

  • For more information, Contact:
    Kim Rose
    ShapeTechnology for Movaic
    (650) 759-6385