SOURCE: MovieBeam, Inc.

August 02, 2006 08:00 ET

MovieBeam Is a Hit With Movie Lovers

Customer Survey Shows High Satisfaction With New Movies-on-Demand Service

BURBANK, CA -- (MARKET WIRE) -- August 2, 2006 -- Six months after its debut, the MovieBeam (www.moviebeam.com) movies-on-demand service is proving a hit with movie lovers across the country. The company today announced results from a customer survey in which nearly 90 percent of respondents were "extremely satisfied," "very satisfied" or "satisfied" with their MovieBeam experience.

The survey was conducted via the Internet, using a third-party application, during the last half of July. More than 35 percent of recipients completed the survey. Key findings include:

--  Convenience is the number-one reason people chose to purchase a
    MovieBeam player, with 86 percent of respondents citing this as a factor in
    their decision.  Sixty-three percent cited "no monthly fees," followed by
    "no late fees" at 47 percent.
--  Going to the video store was the primary way most respondents (60
    percent) were renting movies prior to purchasing a MovieBeam player.
    Twenty-five percent were previously using a DVD-by-mail service.  Only 14
    percent had been using a pay-per-view or video-on-demand service through a
    cable or satellite provider, and less than two percent had been using an
    Internet-based video-on-demand service.
--  Nearly 80 percent of respondents said they browse for movies on their
    MovieBeam player at least once each week, six percent of whom check out
    MovieBeam every day.
--  More than half of respondents (53 percent) reported that their
    MovieBeam player is connected to a high-definition television (HD TV).
    Other components connected to the TV where respondents use their MovieBeam
    player include a DVD player (89 percent), a cable or satellite receiver (61
    percent) and a home theater surround sound system (59 percent).
--  Most MovieBeam players (59 percent) are set up in customers' living
    rooms, with another 27 percent of respondents citing a "home theater room"
    as the place they use their MovieBeam player.
    
"MovieBeam is focused on one thing: making it easy and enjoyable to rent movies from the comfort of home," said Carl Crabill, vice president of sales and marketing, MovieBeam, Inc. "Movie lovers and frequent renters have responded very positively, and the results of this survey underscore the fact that people value our service. MovieBeam will continue to evolve in the months to come as we grow our business and anticipate our customers' needs."

About MovieBeam

MovieBeam, Inc. is a leader in delivering digital entertainment, providing customers a convenient way to rent movies from home. The MovieBeam movies-on-demand service provides instant access to an ever-changing lineup of new releases and popular favorites from virtually every major Hollywood studio, including select movies in HD -- always 100 to choose from, with up to 10 new movies automatically delivered digitally each week using over-the-air datacasting technology. The MovieBeam service is available in 29 major metropolitan areas across the U.S., and the MovieBeam System is sold by leading consumer electronics retailers and e-tailers. MovieBeam, Inc. is a privately held company headquartered in Burbank, Calif. Investors include The Walt Disney Company, Cisco Systems, Intel Corporation, Mayfield Fund, Norwest Venture Partners and VantagePoint Venture Partners. The company has been honored as an "OnHollywood 100" winner and is a recipient of the "Red Herring 100 North America" award. More information is available at www.moviebeam.com.

Contact Information

  • Media Contact:
    Michelle Cox
    MovieBeam, Inc.
    818-840-1950
    Email Contact