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Moxair LCD Backlight Control IP Core Increases Battery Life of Cell Phones, Netbooks and Laptops by up to 40 Percent
Moxair Expands LCD Backlight Control Product Line With Release of LCD Backlight Control Hardware IP Core
| Source: Moxair
NEWPORT BEACH, CA--(Marketwire - December 2, 2009) - Moxair, a supplier of unique LCD
backlight control products, today announced the availability of its Moxair
PowerPure Hardware logic core. This innovative new product reduces display
power by up to 70 percent, extending the battery life of cell phones, PDAs,
netbooks, and laptops by over 40 percent.
Moxair's Content Adaptive Backlight Control Technology dramatically reduces
the backlight power consumption of LCD displays while maintaining the
highest quality of video and graphics playback. Moxair's prior PowerPure
products are implemented in software for embedded platforms such ARM11 and
TI OMAP. Moxair PowerPure Hardware further improves system power savings
and eases implementation across multiple platforms, independent of the
software operating system.
"The Moxair PowerPure technology provides an extraordinary level of power
savings at an uncompromised level of display quality," stated Markus
Tremmel, worldwide wireless ecosystem manager for Texas Instruments, when
discussing the TI-OMAP demonstration of Moxair at the industry trade show
CTIA.
Moxair PowerPure Hardware interfaces easily with LCD controllers or media
co-processor blocks in mobile systems. PowerPure Hardware is a technology
independent hardware module that can be integrated using the standard
interfaces of existing LCD controllers or media processor ICs. It has a
small form factor and has no impact on the existing pin footprint.
"Moxair's products are based on unique, patent-pending technology that
results in more than three times the power savings of competing products,
while maintaining identical image quality," noted Anurag Bist, CEO for
Moxair. "With PowerPure Hardware, more systems can now easily integrate
our industry-leading backlight control technology."
Designers insert the Moxair PowerPure Hardware IP core in the data flow
prior to LCD display. The Moxair IP takes RGB data from the line buffer
and outputs RGB data to the LCD display. The PowerPure Hardware IP core
decides how to dynamically change the RGB content of a given frame, and the
appropriate backlight to use for the given frame based on a number of
factors that include, the current RGB image content, tracking of the scene
change and use of history of the image sequence statistics. The Moxair IP
is capable of handling video resolution up to 1080p at 40fps.
Moxair PowerPure Hardware IP is now available for licensing into new
designs. Please visit www.moxair.com for more information.
About Moxair Inc.
Moxair supplies unique LCD backlight control products (both as software and
hardware IP cores) that reduce display power by up to 70 percent, extending
battery life of cell phones, PDAs, netbooks and laptops by over 40 percent.
This technology can be applied to a wide array of mobile multimedia devices
and LCD-based equipment. For more information, please visit
www.moxair.com.