SOURCE: Mozes

Mozes

December 16, 2009 14:29 ET

Mozes Hits Milestone of 5 Million Unique Mobile Users in Breakout Year

Major Music Labels and Fortune 500 Brands Fuel Growth

PALO ALTO, CA--(Marketwire - December 16, 2009) - Mozes, Inc. (www.mozes.com), the leader in mobile engagement, announced today it has passed the five million mark in unique mobile participants, including over 2 million consumers who have opted-in to ongoing engagement with today's top music stars from every major music label on their mobile phone. The five millionth Mozes participant was a fan of Canadian artist Justin Bieber of Island Records, who uses the Mozes widget on Bieber's Official Site, www.justinbiebermusic.com, to build his mobile fan club.

Mozes customers use the service to connect directly and respectfully to their audience on the mobile device, offering fans and consumers inside information, free content, special promotions and audience engagement activities at live events. Consumers who participate in a Mozes-powered mobile activity are protected from spam and hidden charges, and are able to participate in mobile promotions and get alerts from more than 5,000 bands, teams, brands and causes on the Mozes network.

In a year of highlights, several stand out:

--  Mozes powers Keith Urban's "Escape Together" World Tour, winner of
    Billboard Magazine's 2009 Concert Marketing & Promotion Award. Fans engaged
    with Keith and two of The Clorox Company's premier brands, KC Masterpiece &
    Kingsford Charcoal, on their mobile device throughout the tour, generating
    more than 550,000 connections
--  Mozes provides in-venue mobile activation for several other major
    summer tours, including Miley Cyrus, American Idol, Kenny Chesney and
    Rascal Flatts, helping brand sponsors and artists connect to more than
    500,000 fans on their mobile phone
--  Mozes extends its industry reach to include causes, and welcomes Rock
    the Vote, Billy Graham Evangelistic Association and Climate Counts as
    customers
--  Mozes enables EMI artist Saving Abel to run text-to-win campaigns at
    each show, and sign up more than 32,000 fans to their mobile fan list
    within just 30 days
--  Mozes makes a name for itself in the brand space, powering live events
    for Fortune 500 companies in the Automotive, Consumer Packaged Goods and
    Telecommunications sectors, in addition to the award winning campaign for
    Clorox
    

"Since working with Mozes, we've been able to establish a direct connection between our artists and their fans," says Christian Jorg, Senior Vice President New Media and Commerce Island Def Jam Music Group. "Our artists use the Mozes service to send their fans personalized messages, contest giveaways, previews of new music and links to purchase their latest tracks on iTunes. The success we're having with Justin Bieber is a good example," Jorg continued. "We're using voice, text and web elements to reach fans on their mobile phone in a coordinated manner that lets fans interact with Justin in a very personal way."

"We're of course thrilled to have attained this milestone, and it shows how effective mobile is for marketers to reach, engage with and retain their target audience," said Dorrian Porter, CEO of Mozes. "In this economy, marketers are finding that permission-based mobile engagement offers the best return on their marketing investment, particularly when they market around consumer passion points."

Mozes was also a Mobile Marketing Association global award finalist for the 2009 Keith Urban "Escape Together" World Tour mobile activation. Previously this year, Mozes won the 2009 TiE50 award, deeming it one of the hottest and most promising startups in wireless by TiEcon, was named to the AlwaysOn OnHollywood 100, and CEO, Dorrian Porter, was named one of Silicon Valley/San Jose Business Journal's "40 under 40" as an innovator and visionary in mobile marketing.

About Mozes, Inc.

Mozes is the leader in mobile engagement, used every day by some of the world's best-loved bands, brands, sports teams and organizations to build relationships with their fans through the mobile phone.

Mozes helps our marketing partners in three ways: By providing a self-service web platform to create, deliver and analyze the effectiveness of mobile marketing campaigns; by providing strategic services that help our marketing partners to execute their mobile engagement strategy; and by providing in-venue services for live events, conferences and tours. Their customers benefit from a spam-free and consistent mobile experience they can trust, which results in increased participation, brand loyalty and ultimately more effective marketing campaigns.

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Contact Information

  • For Inquiries Contact:
    Tanya Onufer
    Mozes, Inc.
    415.254.7134
    Email Contact