SOURCE: TH Foods - Mr. Krispers

January 21, 2008 21:19 ET

Mr. Krispers® Featured on Rachael Ray's Daytime Talk Show

Rachael Ray Features Mr. Krispers® White Cheddar & Herb Baked Rice Krisps as Healthy Snack

LOVES PARK, IL--(Marketwire - January 21, 2008) - "The Rachael Ray Show" fans across the United States will discover the multigrain taste and crunch of one of America's favorite healthy snacks. A testament to the great taste, incredible health benefits, and superior quality of the product, Mr. Krispers® White Cheddar & Herb Baked Rice Krisps are being featured on Rachael Ray's daytime talk show as Rachael's Healthy Snack of the Day on January 22, 2008. For their snacking pleasure, audience members will receive a bag of Mr. Krispers® Baked Rice Krisps.

"The Rachael Ray Show" is an Emmy Award-winning, daily, one-hour, syndicated show and is among the top-ranked daytime programs on television. For more information on stations and show times in your area, please visit http://www.rachaelrayshow.com/.

Fusing the tempting taste sensations of the West with traditional rice snacks of the East, Mr. Krispers® is bringing the Rice Way to Live™ to North America. Mr. Krispers® Baked Rice Krisps, with only 120 calories per 37 chip serving, are both delicious AND nutritious! Made with heart healthy whole grains and other all-natural ingredients, Mr. Krispers® Baked Rice Snacks are free of preservatives, additives and artificial ingredients. With 60% less fat than traditional chips, Mr. Krispers® Baked Rice Krisps are the low fat, low sugar, and gluten free alternative to traditional fried snacks. The Krisps are available in six delectable varieties: Sea Salt & Pepper, Sour Cream & Onion, Nacho, Barbeque, White Cheddar & Herb and Sun Dried Tomato & Basil. Free of trans-fats, hydrogenated oils and cholesterol, Mr. Krispers® has created new healthy snacking standard.

Mr. Krispers® is a registered trademark of TH Foods, Inc. TH Foods, Inc. is a leading manufacturer in the natural snack food industry. Formerly known as Sesmark Foods, the company was founded in 1984, and joined with Mitsubishi International Corporation and Kameda Seika (the leading producer of rice crackers in Japan) as a joint venture. TH Foods strives to bring innovative, authentic "Better for You" balanced nutrition, rice based crackers and snacks to North America. Mr. Krispers® Baked Rice Snacks are available in natural food stores, such as Whole Foods, nationwide or online at www.MrKrispers.com.

Contact Information

  • Contact:

    Jim Garsow
    Director of Marketing
    TH Foods
    (815) 639-3044
    Email Contact

    Jessica Rea
    Account Executive
    Christie Communications, Inc.
    (805) 962-1347
    Email Contact.