SOURCE: Mrs. Bloom's Direct

Mrs. Bloom's Direct

January 28, 2010 10:03 ET

Mrs. Bloom's Debuts Friday Flower Program

Fresh-Cut Flower Sales Benefit Blythedale Children's Hospital

WHITE PLAINS, NY--(Marketwire - January 28, 2010) - Mrs. Bloom's Direct, an importer of fresh-cut flowers and the only company offering a national fresh-cut flower fundraising program that delivers beautiful blooms directly from growers, launched their Friday Flowers program Friday, January 22, at the Mack-Cali lobby located at 50 Main Street in White Plains, N.Y. Within just three hours and with limited prior knowledge of Mrs. Bloom's presence in the lobby that day, approximately 100 bouquets, dozen roses, tulips and other flowers were sold to employees leaving the building for the weekend. Ten percent of sales will be donated to the nearby Blythedale Children's Hospital, a national leader in developing innovative, multi-disciplinary inpatient and ambulatory programs, as well as a community resource for children with a variety of medical concerns.

"We are very grateful to Mrs. Bloom's for providing area companies with this unique opportunity to support Blythedale," said Betsy Bowman, Chief Development Officer for Blythedale Children's Hospital. "This innovative approach sets an example for other local companies that may be looking for ways to lend a hand."

"We feel Blythedale's work is changing lives for the better as the hospital is dedicated exclusively to the diagnosis, care and treatment of children with complex medical and rehabilitative needs," said Ari Shapiro, VP of Marketing at Mrs. Bloom's Direct.

With the above in mind, the innovative flower company approached Mack-Cali with the Friday Flowers program, and worked with them to achieve the goal of selling a gorgeous array of long-lasting flowers at superb prices, offering employees a convenient amenity that helps support those in need.

Mrs. Bloom's is excited to expand their Friday Flowers program at other Mack-Cali buildings as well as the Royal Bank of Scotland in Stamford, Conn., and is eager to establish additional partners to create higher revenue for Blythedale Children's Hospital. For more information, contact Mrs. Bloom's at 914-345-1700 or

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