The Estee Lauder Companies Inc.

Tommy Hilfiger USA, Inc.

February 01, 2005 08:40 ET

Multi-Platinum Global Star Enrique Iglesias and Tommy Hilfiger Toiletries Announce the Launch of a New Fragrance: True Star Men


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: THE ESTEE LAUDER COMPANIES INC.

NYSE SYMBOL: EL

AND TOMMY HILFIGER USA, INC.

NYSE SYMBOL: TOM

FEBRUARY 1, 2005 - 08:40 ET

Multi-Platinum Global Star Enrique Iglesias and Tommy
Hilfiger Toiletries Announce the Launch of a New
Fragrance: True Star Men

NEW YORK--(CCNMatthews - Feb 1, 2005) -

New Fragrance Marks Beginning of Exclusive Multi-Year Agreement

Tommy Hilfiger Toiletries, a division of The Estee Lauder Companies Inc.
(NYSE:EL), and Tommy Hilfiger USA, Inc., a wholly owned subsidiary of
Tommy Hilfiger Corporation (NYSE: TOM), announced today that they will
team with global music icon Enrique Iglesias in a multi-year deal. The
agreement establishes Enrique as the spokesperson for True Star Men, a
new fragrance within the division's master brand collection. True Star
Men is slated to launch worldwide in fall 2005. The True Star women's
collection, inspired by Beyonce, was launched in September 2004. Terms
of the deal with Enrique were not disclosed.

"Enrique is an extremely talented and passionate artist with an
engaging, charismatic presence. People around the world are
instinctively drawn to him and moved by his music," said Tommy Hilfiger,
Honorary Chairman and Principal Designer of Tommy Hilfiger U.S.A., Inc.
"Enrique's great qualities and his universal appeal make him a great fit
for the True Star Men fragrance."

Enrique is a multi-platinum, international recording artist. He grew up
immersed in various cultures and appeals to multiple audiences around
the world. His breadth of talent as both a performer and songwriter have
put his music on the charts since the inception of his career. From
ballads to pop sounds, Enrique is acclaimed for writing lyrics that are
timeless. His songs are often inspired by experiences in his own life,
yet there is a sense of mystery in them, leaving men and women wanting
to learn more.

"Enrique represents the universal power of music. His worldwide appeal
brings an exciting new spirit and depth to the Tommy Hilfiger Fragrance
business. We are excited to be entering into this partnership and look
forward to collaborating with him for many years to come," said Fabrice
Weber, President, Aramis and Designer Fragrances.

"Creating a fragrance will be an exciting way to reach new fans while
connecting with those people who already enjoy my music," said Enrique.
"I have always admired Tommy Hilfiger and am excited about this new
venture with Tommy Hilfiger Toiletries."

Since 1995, Tommy Hilfiger Toiletries has produced fragrances and body
products under licenses that reflect the all-American lifestyle themes
of designer Tommy Hilfiger. It is part of The Aramis and Designer
Fragrances division of The Estee Lauder Companies, which creates and
markets fine and designer fragrances and skin care under the Aramis and
Lab Series names. The Estee Lauder Companies is one of the world's
leading manufacturers and marketers of quality skin care, makeup,
fragrance and hair care products.

Tommy Hilfiger Corporation, through its subsidiaries, designs, sources
and markets men's and women's sportswear, jeanswear and childrenswear
under the Tommy Hilfiger trademarks. Through a range of strategic
licensing agreements, the Company also offers a broad array of related
apparel, accessories, footwear, fragrance and home furnishings. The
Company's products can be found in leading department and specialty
stores throughout the United States, Canada, Europe, Mexico, Central and
South America, Japan, Hong Kong, Australia and other countries in the
Far East, as well as the Company's own network of outlet and specialty
stores in the United States, Canada and Europe.

An electronic version of this release can be found on the Companies
Websites, www.elcompanies.com and www.tommy.com.

MULTIMEDIA AVAILABLE:

http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4812026



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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    For Tommy Hilfiger Toiletries
    Bari Seiden, 212-572-4475
    bseiden@estee.com
    or
    For Tommy Hilfiger U.S.A., Inc.
    Caren Bell, 212-548-1823
    cbell@tommy-usa.com