Multiplied Media Corporation

Multiplied Media Corporation

June 22, 2010 15:48 ET

Multiplied Media Announces Addition of Weather Forecast to Poynt Application for iPhone

Poynt for iPhone update displays local temperature with weather conditions integrated in background of app

CALGARY, ALBERTA--(Marketwire - June 22, 2010) - Multiplied Media Corporation ("Multiplied" or the "Company") (TSX VENTURE:MMC), a leading provider of mobile local search services, today announced the addition of a local weather feature to its free, all-in-one local search application, Poynt for the iPhone and iPod Touch, available at the iTunes App Store. The new weather feature includes the current local temperature and displays the physical look of the weather and time of day in the background of the application.

Poynt connects iPhone users to businesses, movies, retailers, restaurants, people and now local weather. Poynt utilizes unique augmented reality capabilities that overlay search results with the real-world environment as viewed through the iPhone's camera, providing the user with a powerful augmented local search experience.

With this update Poynt for iPhone users have the added benefit of quick and accessible local weather forecasts simply by touching the listed temperature displayed on the app's home screen. Poynt, using data from, gives iPhone owners up to the minute weather details along with a five-day forecast and a link to for additional details.

Also included in this update is improved call gesture functionality. Poynt's call gesture capability offers a robust in-app calling solution tapping into the iPhone's proximity sensor and accelerometer. When a user finds a restaurant, business or person using Poynt, they can simply bring the phone to their ear and Poynt will automatically detect the motion and dial the phone number.

The new version of Poynt for iPhone and iPod Touch is immediately available for download from the iTunes App Store:

Poynt is a free application and is now available to iPhone and iPod Touch users in Canada and the United States. Poynt is also available for BlackBerry smartphones on BlackBerry® App World ( or via Over the Air download at

About Multiplied Media Corporation

Multiplied Media ( develops and operates mobile applications that enhance the consumers' ability to connect with the people and businesses most important to them. Their multi-award-winning application Poynt ( is a mobile local search service available over BlackBerry smartphones and iPhone and iPod Touch devices. Through agreements with directory and vertical content providers in Canada, the United States and Europe, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. The MyInboxNow offering, from newly acquired UnoMobi (, enables low-end feature phones to behave like smartphones for email access. MyInboxNow is available to mobile operators as a private label solution. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

Apple, iPhone and iPod Touch are trademarks of Apple Inc., registered in the U.S. and other countries.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contact Information

  • FortyThree PR, Inc for Multiplied Media Corporation
    Evie Smith