SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

January 14, 2010 05:00 ET

Muscle Flex Adds 28 Pieces to Its Muscle Flex VATA Brasil Sports & Active Wear Collection Ahead of the January 25th Release and Provides an Update to Its TV Media Schedule

LOS ANGELES, CA--(Marketwire - January 14, 2010) - Muscle Flex Inc. (www.MuscleFlex.com) (PINKSHEETS: MFLI) announced today that it is adding an additional 28 pieces to its Muscle Flex VATA Brasil Sports & Active Wear Collection (www.MuscleFlexVATA.com). The additions include pieces in all product categories including multiple color additions, skirts and bodysuits ahead of the January 25th national release. Muscle Flex® will provide investors additional details as to the debut of the Muscle Flex VATA Brasil™ Collection as the release date nears.

Over the past few months, Muscle Flex has been developing what it calls a "company defining media project" with its public relations and marketing partner TLK Fusion (www.TLKfusion.com) as well as other high profile Hollywood entities and individuals. Due to the size and scope of this project, Muscle Flex is focusing its time and efforts on the development and completion of this project that it expects to detail to investors within the next 2-3 weeks. As a result, Muscle Flex will release its product commercials, The BUDDY and The Beagle, at a time that is more advantageous given the current TV media project in development.

"We are developing an incredibly exciting and large scale TV media project at an accelerated pace. We have also greatly expanded our Muscle Flex VATA Collection and are planning a national release that will expose it on a truly national level," commented Danny Alex, CEO of Muscle Flex Inc. "We have kept our TV media project very secretive and are close to being in a position to provide details to investors. I am confident that investors will be very excited about what Muscle Flex is developing."

About Muscle Flex Inc. (www.MuscleFlex.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. "Muscle Flex" is a Registered Trademark of Muscle Flex Inc. "Miss Muscle Flex," "The BUDDY Tablet Caddy" and "The Beagle StepFit" are Trademarks of Muscle Flex Inc.