SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

December 31, 2009 05:00 ET

Muscle Flex Attends Gridlock's New Years Eve at the Legendary Paramount Pictures Studio in Los Angeles: Adam Lambert Headlines to Ring in the New Decade

LOS ANGELES, CA--(Marketwire - December 31, 2009) - Muscle Flex Inc. ( (PINKSHEETS: MFLI) announced today that it will attend Gridlock's ( New Years Eve at the Legendary Paramount Pictures Studio in Los Angeles with Adam Lambert headlining the event to ring in the New Decade. In addition, Muscle Flex CEO Danny Alex will walk the red carpet at the event and meet with select national media and reporters. TLK Fusion (, Muscle Flex's public relation and marketing partner, introduced and developed this opportunity.

Pamela Anderson will Host Gridlock's New Years Eve 2010 with live performances by Adam Lambert, Kevin Rudolph, Wonderland, 50/50, Konvict Muzik Artist "Qwes", Fanny Pack and Co-host Shayne Lamas.

This supercharged event will host 5,000 people and will also include additional live performances by Kevin Rudolf, Wonderland, Qwes, Dakota Lamas, Far East Movement, and 10 different DJ's and live performers on 4 different stages throughout the New York City themed streets of the lot. The mega-draw Lambert will take over the main stage at Midnight with an electrifying performance to kick off the New Year immediately following and amazing Midnight Countdown and Fireworks display.

"This is a great event to be a part of for Muscle Flex," commented Danny Alex, CEO of Muscle Flex Inc. "We have some amazing things in the works for early 2010 and beyond and being associated with another high profile event is indicative of the attention Muscle Flex is attracting. Ken and Tracy at TLK Fusion have been a true partner in developing opportunities and spreading the word in all the right circles for Muscle Flex. There is a story to tell investors and I am looking forward to updating investors in the New Year."

The entire New York Street back lot facility of Paramount will be turned into "Times Square West" for this one-of-a kind, six square block party. Lucky attendees will party to hours of musical and visual enjoyment while dancing their way through the city streets and celebrating the New Year. The event is produced and presented by Matthew Gavin Enterprises, TLK Fusion, Hollywood Studios International and Paramount Rocks. Past participants have included Katy Perry, The Killers, Carmen Electra and more.

Muscle Flex Inc. wishes everyone a happy and safe New Year and we will see you next year!!

About Muscle Flex Inc. (

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. "Muscle Flex" is a Registered Trademark of Muscle Flex Inc. "The BUDDY Tablet Caddy" and "The Beagle StepFit" are Trademarks of Muscle Flex Inc.