SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

November 30, 2009 05:00 ET

Muscle Flex Inc. Acquires MuscleFlex.com and Launches an Updated Web Site Ahead of the Beagle StepFit National Commercial Release December 7, 2009

LOS ANGELES, CA--(Marketwire - November 30, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlex.com) announced today it has acquired the web domain www.MuscleFlex.com and has gone live with a new updated site ahead of the national release of the Beagle StepFit commercial.

"Acquiring the MuscleFlex.com web domain was an important step in ensuring that all web traffic generated from our advertising is captured with as little bleeding as possible," commented Danny Alex, CEO of Muscle Flex Inc. "I regard our web traffic to be one of our most valuable assets and now with the acquisition of MuscleFlex.com, Muscle Flex Inc. owns the important web properties for capturing customers as well as maximizing search results and web optimization."

Muscle Flex has an aggressive ongoing web development program. The 'marriage' of Muscle Flex television media and its online properties is one that consists of leading edge data capture, efficiency and entertainment value for the customer. Cross pollinating the Muscle Flex customer database and communicating with them effectively, without intrusion, is an important strategy in developing ongoing sales and maintaining an intimate relationship with the customer.

In regards to data capture, The Muscle Flex Inc. Privacy Policy states that it will never sell or divulge any information of any customer at any time to any third party unless that which relates to the fulfillment of a customer's order.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. "Muscle Flex" is a Registered Trademark of Muscle Flex Inc. "The BUDDY Tablet Caddy" and "The Beagle StepFit" are Trademarks of Muscle Flex Inc.

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