SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

December 14, 2009 05:00 ET

Muscle Flex Inc. Calls the Initial Test of the Beagle StepFit "Successful"

LOS ANGELES, CA--(Marketwire - December 14, 2009) - Muscle Flex Inc. ( (PINKSHEETS: MFLI) announced preliminary results from its initial week of national test advertising for the Beagle StepFit ( Muscle Flex is very pleased with a number of metrics associated with first week of advertising that aired on 7 national cable stations Last week. These elements include the following:

1.  All of the elements associated with Muscle Flex's entire direct
    response mechanism from order capture, data transmittal to Moulton,
    data management, reporting, merchant accounts etc. performed
    flawlessly.  Muscle Flex is confident in its direct response mechanism
    performing at optimum efficiency on high volumes consistent with
    marketing multiple products with high advertising budgets.
2.  Sales for the Beagle StepFit accelerated and maintained consistency
    throughout the week.
3.  Up-sell targets were surpassed.
4.  Strategic information garnered will enhance and improve overall sales
    conversions and maximize product up-sells.

Muscle Flex up-sold its BUDDY Tablet Caddy on the Beagle StepFit offer. Muscle Flex anticipates a 4 week time frame for sufficient market penetration to achieve a profitable ad campaign for its products. Given initial results, the start of the "fitness season" in January and a sustained and ongoing advertising campaign and the start of the "outdoor" season in early February, the Beagle StepFit may prove to be a highly profitable product for Muscle Flex. Also, The Beagle StepFit commercials will be aired simultaneously with the BUDDY Tablet Caddy in January which will produce added repetition as well as increased up-sell sales numbers for both products.

This successful initial test gives the green light for not only the Beagle StepFit and BUDDY Tablet Caddy but for additional products in the Muscle Flex pipeline. A stable, accurate and dependable direct response delivery chain is the basis for any and all successful product launches.

Muscle Flex will provide investors with additional information regarding the simultaneous January launch of the Beagle StepFit and the BUDDY Tablet Caddy in the coming days.

About Muscle Flex Inc. (

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. "Muscle Flex" is a Registered Trademark of Muscle Flex Inc. "The BUDDY Tablet Caddy" and "The Beagle StepFit" are Trademarks of Muscle Flex Inc.

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