SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

January 11, 2010 05:00 ET

Muscle Flex Inc. Files Trademark Applications With the USPTO for Miss Muscle Flex™ as Well as Additional Ware and Service Categories for Muscle Flex®

LOS ANGELES, CA--(Marketwire - January 11, 2010) - Muscle Flex Inc. (www.MuscleFlex.com) (PINKSHEETS: MFLI) announced today that it has filed trademark applications for Miss Muscle Flex™ and has also submitted trademark applications with the USPTO for the Muscle Flex® brand for the following wares / services:

1. Vitamin and mineral supplements, Vitamin enriched water, Vitamin
   fortified beverages
2. Digital media, namely, CDs, DVDs, downloadable audio files, downloadable
   video files featuring exercise, entertainment and education, generally
   featuring topics of health, motivation, exercise, and nutrition
3. Water filters, water filtration pitchers sold empty
4. Calendars, educational publications, namely, training manuals in the
   field of exercise, health, and nutrition, posters
5. Golf shirts, gym shorts, hooded sweat shirts, moisture-wicking sports
   shirts, polo shirts, shorts, sport shirts, sports bra, sweat shirts,
   sweat shorts, T-shirts, Tee shirts
6. Bottled drinking water, drinking water with vitamins, flavored bottled
   water

"Muscle Flex has a number of projects in various stages of development and securing the appropriate trademarks is an integral and critical corporate strategy for all products and services that are developed and marketed by Muscle Flex Inc. Branding is an extremely valuable asset and is one of the first considerations in the development of a product or service," commented Danny Alex, CEO of Muscle Flex Inc. "We believe some of the projects we have in development are of the quality that will define Muscle Flex Inc. broadly and on a national scale. We will be providing investors further details on these projects very shortly."

For further details on Muscle Flex trademark applications, visit www.uspto.gov.

About Muscle Flex Inc. (www.MuscleFlex.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. "Muscle Flex" is a Registered Trademark of Muscle Flex Inc. "Miss Muscle Flex," "The BUDDY Tablet Caddy" and "The Beagle StepFit" are Trademarks of Muscle Flex Inc.