SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

November 25, 2009 05:00 ET

Muscle Flex Provides Details for Its Initial Television Media Advertising Campaign for the Beagle StepFit Pedometer

LOS ANGELES, CA--(Marketwire - November 25, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) ( announced today it is providing investors details for the initial television advertising campaign for the Beagle StepFit™ Pedometer. The initial test advertising campaign will begin on December 7 and run nationally over several cable stations. Stations include:

Cable Station        Households
Discovery Health     65 Million
FIT TV               38.6 Million
Gameshow             63 Million
HMC                  5 Million
LMN                  53.6 Million
Planet Green         50 Million
Travel               87.4 Million

Muscle Flex will run 1 and 2 minute Beagle StepFit spots distributed at various times throughout each day of the week. The media launch for the Beagle StepFit was moved back a week as the week of November 30 could have resulted in the potential of having media spots pre-empted due to the density of advertising for the holiday shopping season. Accurate data is critical for the initial TV ad campaign so any modifications can be implemented with the most reliable data available.

The busiest time for the direct response business begins in early January and goes through into the early Spring and it is this time frame in which Muscle Flex intends to maximize its revenue growth potential for both the Beagle StepFit™ ( and BUDDY Table Caddy™ ( commercials. Additional Muscle Flex products and commercials are planned in early in 2010, details of which shall be provided shortly.

About Muscle Flex Inc. (

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. "Muscle Flex" is a Registered Trademark of Muscle Flex Inc. "The BUDDY Tablet Caddy" and "The Beagle StepFit" are Trademarks of Muscle Flex Inc.

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