SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

October 30, 2009 13:35 ET

Muscle Flex Readies to Release Its Muscle Flex VATA Brasil Ecommerce Site and Has Expanded the Collection From 25 to 55 Pieces

LOS ANGELES, CA--(Marketwire - October 30, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it will soon be ready to release its Muscle Flex VATA Brasil™ Sports and Active Wear Ecommerce site as the finishing touches on the first-generation site are completed. In developing the Muscle Flex VATA Ecommerce site, Muscle Flex is creating several consumer orientated features such as add / suggestions for a piece when a piece is purchased, an ensemble of the week and many more. The diversity and ensemble combinations demanded that the entire Muscle Flex VATA Brasil Collection be expanded from 25 pieces to 55.

Selections of the Muscle Flex VATA Brasil Collection can be viewed at: http://www.muscleflexvata.com/pb/wp_e099f0e2/wp_e099f0e2.html

Muscle Flex is incorporating user interface and design features that are simple, entertaining and efficient in showcasing and navigation. It is important to have a dynamic Muscle Flex VATA Ecommerce site that keeps the customer coming back for weekly features and product specials. Some of the features that Muscle Flex is implementing include a weekly ensemble (top and bottom) that will be offered at a reduced retail price, product suggestions when a piece is selected and easy / clean site navigation and shopping cart functionality.

"We are hoping to have the first generation of the Muscle Flex VATA Brasil Ecommerce site up and running very soon. In designing the ecommerce site, we discovered that we really had to expand the line for our product ideas," commented Danny Alex, Founder and CEO of Muscle Flex Inc. "One of the most important ingredients in developing the Muscle Flex VATA Brasil site is the pictures that present each particular product and they have come out incredibly beautiful !!"

Muscle Flex's Amy Langkamp and Erin Lee are the Muscle Flex VATA Brasil product models and act in the larger roles as spokespersons along with Danny Alex for Muscle Flex VATA Brasil Collection. They will take an active role, both operationally and in related national media for the Collection and have been instrumental in its development and design ideas.

Amy Langkamp is the Chief Project Director and Erin Lee the Chief Creative Director at Muscle Flex Inc. Muscle Flex invites you to learn more about Amy and Erin and read their profiles at http://www.muscleflexinc.com/pb/wp_78c55eb5/wp_78c55eb5.html.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. "Muscle Flex" is a Registered Trademark of Muscle Flex Inc. "The BUDDY Tablet Caddy" and "The Beagle StepFit" are Trademarks of Muscle Flex Inc.