SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

November 18, 2009 05:00 ET

Muscle Flex to Release an Additional Edgier BUDDY Tablet Caddy Internet 'Viral' Commercial for Marketing via the Internet

LOS ANGELES, CA--(Marketwire - November 18, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it is completing an additional 'edgier' BUDDY Tablet Caddy internet 'viral' commercial specifically to market the BUDDY Tablet Caddy over the world wide web. The three part Buddy Tablet Caddy viral version of the commercial is an edgier and more provocative piece that is intended to work adjacent to the television commercial version.

"We have incorporated some very interesting elements into both the general broadcast television and the internet viral BUDDY commercials," commented Danny Alex CEO of Muscle Flex Inc. "We had so many interesting components for the BUDDY commercial and the crew at Showreel came up with some incredible creative ideas. The BUDDY internet viral commercial is a much edgier and provocative piece that is intended to create an online 'buzz' in addition to the general nationwide broadcast of the BUDDY 1 and 2 minute commercials. In releasing the BUDDY, the Beagle and the BUDDY internet viral commercial in addition to my participation in the American Music Awards online pre-show as the official fitness and lifestyle commentator, Muscle Flex is going to make a substantive impression on millions of people very quickly."

Muscle Flex will be releasing the BUDDY Tablet Caddy 2 minute commercial sometime after the close of trading on Friday November 20, 2009 and the BUDDY internet viral the following week. The Beagle can be viewed at www.BuyTheBeagle.com. All three commercials are expected to be released nationwide very soon.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. "Muscle Flex" is a Registered Trademark of Muscle Flex Inc. "The BUDDY Tablet Caddy" and "The Beagle StepFit" are Trademarks of Muscle Flex Inc.

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