SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

November 02, 2009 05:00 ET

Muscle Flex to Release The Beagle StepFit Two-Minute Commercial and One-Page Landing Web-Page on Wednesday, November 4, at 8:00 AM Eastern

LOS ANGELES, CA--(Marketwire - November 2, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) (www.MuscleFlexInc.com) announced today that it will release the final edited 2-minute commercial and one-page landing web-page for the Muscle Flex Beagle StepFit™ Pedometer on Wednesday, November 4, 2009 at 8:00 AM Eastern. Muscle Flex is pre-releasing the Beagle (www.BeagleStepFit.com) television commercial and landing page for investors and international product distributors for the development of advantageous marketing and distribution relationships with global partners. The Wednesday, November 4 Beagle StepFit release is ahead of its North American television debut scheduled for later in November.

In the creation of each commercial, Muscle Flex carefully considers the script, content and production quality of each commercial and is focused on developing 3 distinct brands within each one; 1) The Muscle Flex corporate brand, 2) The host, Danny Alex, 3) The product that is the subject of the 2 minute spot. Muscle Flex provides no compromise in the quality, energy, entertainment value and delivery of the product message in each Muscle Flex commercial and believes that this attention to detail will be revealed in The Beagle StepFit 2 and 1 minute spots and in the revenue returns of its broadcast.

Muscle Flex has kept its marketing themes and concepts for its commercials and products very guarded. The Wednesday Beagle StepFit international debut will be the first time that the Beagle direct response commercial will be viewed outside of Muscle Flex and the production staff at Showreel (www.Showreel.com). Muscle Flex is so impressed with the production quality and final Beagle commercial that it intends to work with Showreel on an ongoing basis.

"The Beagle commercial is being released first with The BUDDY Tablet Caddy soon afterwards," said Danny Alex, Muscle Flex CEO and host of the Beagle StepFit commercial. "Muscle Flex is all about innovation, fresh new ideas and redefining the direct response business which is synonymous with the vision at Showreel. In developing the Muscle Flex brand globally, there are many ingredients that must come together to forge ongoing consumer trust and excitement. Muscle Flex is not about a 'one product pump and dump' like most 'infomercials' are on TV. We are building a 'Health, Fitness and Lifestyle' company with identifiable brands and global reach. We are very excited about the first Muscle Flex commercials and believe that the wait will be well worth it for investors, potential international partners and distributors. The Beagle StepFit commercial will exemplify the look and feel for all of Muscle Flex's direct response television commercials. Muscle Flex has a number of additional product releases that it is eager to release which it is currently developing with Showreel."

About Showreel (www.Showreel.com)

Showreel International, Inc. is an award-winning, full-service production company specializing in high-definition, long-format corporate messaging for broadcast, DVD and interactive purposes. For more information contact Terri Davis at (323) 464-5111 or email tdavis@showreel.com or visit www.Showreel.com.

About Muscle Flex Inc. (www.MuscleFlexInc.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. "Muscle Flex" is a Registered Trademark of Muscle Flex Inc. "The BUDDY Tablet Caddy" and "The Beagle StepFit" are Trademarks of Muscle Flex Inc.