SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

November 10, 2009 05:00 ET

Muscle Flex Signs With Hollywood Heavy Weight Marketing Firm TLK Fusion Entertainment LLC

LOS ANGELES, CA--(Marketwire - November 10, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI) ( announced today that it has signed with Hollywood heavy weight public relations firm, TLK Fusion Entertainment (, for an ongoing relationship designed to promote Muscle Flex and its colorful spokesperson and CEO, Danny Alex, through nationally based media, promotions and entertainment television and broadcast programs. With TLK Fusion's powerful relationships in the entertainment industry, Muscle Flex will be positioned side by side with Hollywood's elite power companies and individuals. TLK Fusion Entertainment will work with Muscle Flex on an ongoing North American marketing and promotions campaign as well as consulting services that are sure to transcend Muscle Flex to a very prominent and nationally visible echelon. TLK Fusion is developing a 360 degree marketing plan, including public relations, nationwide promotions, charitable alignments and strategic partnerships. TLK Fusion is one of Hollywood's most influential public relations firms and presides over intimate relationships with some of North America's most prominent media, television and online entities.

Some of TLK Fusion's clients include: The American Red Cross, Donate Life California, Simon G Jewelry, David Alexander, SKN Beverly Hills, and Famous Cupcakes. Several of the A List talent that TLK has access to are Kim Kardashian, Khloe Kardashian, Kourtney Kardashian, Kris Jenner, Bruce Jenner, Kendall Kardashian, Kylie Kardashian, Cat Deely, Enrique Iglesias, Linkin Park, Reggie Bush, Lamar Odom, All-4-ONE, Michael Copon, Shayne Lamas and many others.

TLK Fusion, led by Ken Collis and Tracy Keyser, are members of Hollywood's media elite and represent and develop some of the largest and high profile events for their growing list of "A" list celebrities and media outlets. Ken and Tracy will work closely with Muscle Flex's charismatic leading man, Danny Alex to maximize exposure for Muscle Flex and all of its current and emerging product brands.

"When we first saw Danny Alex, what Muscle Flex was doing and how they were offering their products, we knew that it was a company that had amazing potential," commented Ken Collis, Co-President of TLK Fusion. "Muscle Flex stands out from the crowd in how they present their products and develop their media properties. There is huge potential in what Muscle Flex can do and bring to the health, fitness and lifestyle idioms."

Tracy Keyser, Co-President of TLK Fusion added, "Danny Alex has one of those personalities and 'looks' that appeals to the mass market. He is authentic and genuine in his presentation on and off camera. There are very few individuals who can radiate that kind of confidence... especially on television."

"Ken and Tracy and the entire team at TLK Fusion have already started to swing their incredible media influence for Muscle Flex in ways and at a pace that is truly impressive," replied Danny Alex, CEO and Founder of Muscle Flex. "They are one of the most dynamic, well respected and influential public relations firms in Hollywood and some of the opportunities and exposure that they have brought to the table for Muscle Flex in such a short time is indicative of the fact that they are one of the true 'movers and shakers' in Los Angeles. TLK Fusion only works with selected companies and products. They have the skills and connections to create a national 'buzz' and media exposure in ways that very few PR firms can."

Muscle Flex just released the Muscle Flex® Beagle StepFit™ 2-minute commercial and one-page landing page at Muscle Flex is releasing the Beagle StepFit™ 2-minute direct response commercial simultaneously with the BUDDY Tablet Caddy™ later in November 2009 on a North American broadcast.

Muscle Flex expects to debut the BUDDY Tablet Caddy 2-minute commercial shortly as final touches are made on the final edit.

About TLK Fusion Entertainment (

TLK Fusion Entertainment is a marketing firm that focuses on enhancing brands through the power of celebrity endorsements, charity alignments, media placement, and premier events. TLK has taken the meaning of "Strategic Partnerships" to a whole new level by fusing the brands they work with to respected celebrities and well-known charities. TLK has developed a formula that serves up a 3 dimensional marketing strategy that has proven successful time and time again. TLK Fusion is brand consulting at its best, offering and delivering a 360 package: imaging/branding, fundraising, publicity and public relations. By strategically aligning brands, artists, and charities, through the fusion of powerful and creative people, TLK Fusion is producing results that are positively impacting people's lives

About Muscle Flex Inc. (

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. "Muscle Flex" is a Registered Trademark of Muscle Flex Inc. "The BUDDY Tablet Caddy" and "The Beagle StepFit" are Trademarks of Muscle Flex Inc.