SOURCE: Muscle Flex Inc.

Muscle Flex Inc.

December 21, 2009 05:00 ET

Muscle Flex Website Traffic at MuscleFlex.com, MuscleFlexVATA.com and Its YouTube Site Experience Significant Growth Since the Release of the Online Viral BUDDY Tablet Caddy Commercial

LOS ANGELES, CA--(Marketwire - December 21, 2009) - Muscle Flex Inc. (www.MuscleFlex.com) (PINKSHEETS: MFLI) announced today that its websites www.MuscleFlex.com, www.MuscleFlexVATA.com and its YouTube site, www.youtube.com/MuscleFlexTV, have experienced a significant surge in website traffic. Since Thursday, December 17, 2009 and based on Google Analytic data, the following information was collected:

MuscleFlex.com:      33,744 Unique Visitors

MuscleFlexVATA.com:  Over 300% Unique Visitor Increase
                     (pro-rated since Dec 1)

                     Avg pages per visit: 34.16
                     Avg Time on Site: 27 min 19 seconds

YouTube:             5467 Views -- BUDDY Viral
                     7140 Views -- Beagle StepFit
                     7342 Views -- BUDDY Tablet Caddy

Muscle Flex began its online marketing strategy which kicked off with the release of the BUDDY Tablet Caddy viral online commercial on Thursday, December 17. Muscle Flex® intends to dramatically increase its online marketing efforts starting in January 2010 which will coincide with the release of the BUDDY Tablet Caddy™ and Beagle StepFit™ national commercials simultaneously as well as an aggressive kickoff to its sports & active wear line, Muscle Flex VATA Brasil. The BUDDY Tablet Caddy online viral commercial can be viewed at:

http://www.youtube.com/MuscleFlexTV

The BUDDY Tablet Caddy™ viral online commercial is intended exclusively for the internet and has three parts. Part three can be viewed at www.MuscleFlex.com and parts one and two are presented on the link above.

About Muscle Flex Inc. (www.MuscleFlex.com)

Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. "Muscle Flex" is a Registered Trademark of Muscle Flex Inc. "The BUDDY Tablet Caddy" and "The Beagle StepFit" are Trademarks of Muscle Flex Inc.