SOURCE: Music Choice

August 30, 2006 11:55 ET

Music Choice Launches New Multi-Platform 'Artist of the Month' Promotional Campaign Featuring the Music & Words of Today's Hottest Pop Artist, Christina Aguilera

NEW YORK, NY -- (MARKET WIRE) -- August 30, 2006 -- Music Choice®, the leading, multi-platform music network, today announced the launch of 'Artist of the Month,' a new multi-platform promotional campaign that brings the music and words of today's hottest artists to millions of music fans through their TVs, PCs, and cell phones. The debut of 'Artist of the Month,' launching in September, will feature one of today's hottest Pop music stars, Christina Aguilera. Exclusive content, such as an up-close and personal interview with Christina, along with a wide selection of her music videos and audio tracks will be featured throughout the month of September on the Music Choice On-Demand music service which averages 8 MILLION ORDERS a week, the Music Choice audio service which reaches 30 MILLION HOMES nationwide, Music Choice on broadband which is a FREE MUSIC SERVICE, and on the Music Choice channel for cell phones which is available on both CINGULAR and SPRINT. The 'Artist of the Month' promotion will be supported with dedicated TV spots, a dedicated web page, and ad panels.

Music Choice On-Demand, the most popular free video-on-demand music service in the Country averaging 8 MILLION ORDERS a week, will feature Christina hosting a 'Best of Hot Video List' that will consist of a wide selection of the Pop diva's music videos, including "Ain't No Other Man" and the Spanish language version of "Genie In A Bottle."

In Christina's interview with Music Choice, she shares her thoughts and expectations for her new album on BMG Records, "Back to Basics." With the new "Back to Basics" album, she has adopted a soulful, jazz-inspired musical style. Aguilera has described the album as a soul record combining elements of 1920s, '30s and '40s blues and jazz with modern day influences. The interview with Christina will be available for viewing throughout the month of September to watch as often as fans would like at no charge.

Music Choice for broadband, the free music service for cable-modem subscribers, will feature a section of the site dedicated to Christina exclusively throughout the month of September. Aguilera will be featured on 'Naked' a Music Choice exclusive piece featuring the raw and real words of the artist, 'Just Ask' where Christina will answer questions asked of fans on the street, and Music Choice News, the daily entertainment news clip that airs on both broadband and the Music Choice channel for cell phones.

The Music Choice audio service, which reaches over 99% of digital cable subscribers nationwide, will feature audio tracks spanning Christina's musical career on the Music Choice Hit List, R&B and Hip-Hop, 90s, and Party Favorites non-stop music channels.

"We are excited to announce the launch of 'Artist of the Month' featuring Christina Aguilera, a new monthly multi-platform promotional campaign that exposes each month's featured artist to millions of music fans nationwide," says Christina Tancredi, Executive Vice President of Music Choice. "The Music Choice network's new promotional campaign is a perfect vehicle to deliver artists' music to the eyes and ears of both their current and soon-to-be fans."

About Music Choice®

Music Choice is the premier multi-platform music network that reaches millions of consumers nationwide through their TVs, PCs, and cell phones. Music Choice programs both video and audio music channels, produces exclusive music shows, films in-studio artist performances and interviews, and distributes daily entertainment news. Headquartered in Horsham, PA, Music Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several leading U.S. cable providers: Comcast Cable Communications, Cox Communications, and Time Warner Cable. MUSIC CHOICE® is a registered trademark of Music Choice. Visit the Music Choice website at http://www.musicchoice.com.

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