SCENE

SCENE

October 27, 2009 10:49 ET

Music Lovers Get It: SCENE Partners With Live Nation

Partnership gives SCENE members access to hot music, merchandise and more

TORONTO, ONTARIO--(Marketwire - Oct. 27, 2009) - SCENE, the entertainment rewards program launched by Scotiabank and Cineplex Entertainment, today announced a strategic partnership with Live Nation (NYSE:LYV), the world's largest producer of live concerts. The partnership significantly expands SCENE's current music rewards offering, giving SCENE members access to the hottest live music events across Canada.

Through the partnership with Live Nation, SCENE members can redeem as little as 50 points for a chance to see their favorite bands at some of the best venues across Canada including the Molson Amphitheatre in Toronto and the Commodore Ballroom in Vancouver. In addition, members are able to purchase tickets to some of the most highly anticipated concerts from a selection of seats reserved exclusively for SCENE members. Members will also receive a 15 percent discount on music merchandise and memorabilia at Live Nation's online store.

"We know our members love the free movie and concession rewards at Cineplex theatres, and as entertainment lovers, they've told us music is also top on their list," said Shawn Bloom, General Manager, SCENE. "By partnering with Live Nation, we're giving members fast and easy access to the best live music concerts happening in Canada."

In 2009, Live Nation will produce over 1,100 shows across Canada, and SCENE members have already had an opportunity to redeem their points this summer for first class music experiences at shows including Dave Matthews Band, Nickelback, Beyoncé and The Killers, to name a few.

"The relationship between SCENE and Live Nation creates a truly amazing entertainment combination as it connects SCENE members with a stellar line-up of artists and live events that they love," said Bret Gallagher, President of Live Nation, Eastern Canada.

About SCENE
SCENE, the entertainment rewards program launched by Scotiabank and Cineplex Entertainment, is free to join and offers members an immediate 10 per cent discount on concession purchases and enables members to earn and redeem points for music, movies, DVDs and concessions. Members can also accelerate their earning power with the SCENE ScotiaCard (debit card) and SCENE VISA card. Visit www.scene.ca to find out more.

About Cineplex Entertainment LP
As the largest motion picture exhibitor in Canada, Cineplex Entertainment LP owns, leases or has a joint-venture interest in 129 theatres with 1,328 screens serving more than 63.5 million guests annually. Headquartered in Toronto, Canada, Cineplex Entertainment operates theatres from British Columbia to Quebec and is the largest exhibitor of digital, 3D and IMAX projection technologies in the country. Proudly Canadian and with a workforce of approximately 10,000 employees, the company operates the following top tier brands: Cineplex Odeon, Galaxy, Famous Players, Colossus, Coliseum, SilverCity, Cinema City and Scotiabank Theatres. The units of Cineplex Galaxy Income Fund, which owns approximately 99.6% of Cineplex Entertainment LP, are traded on the Toronto Stock Exchange (symbol CGX.UN). For more information, visit www.cineplex.com.

About Scotiabank
Scotiabank is one of North America's premier financial institutions and Canada's most international bank. With close to 69,000 employees, Scotiabank Group and its affiliates serve approximately 12.8 million customers in some 50 countries around the world. Scotiabank offers a diverse range of products and services including personal, commercial, corporate and investment banking. With more than $485 billion in assets (as at July 31, 2009), Scotiabank trades on the Toronto (BNS) and New York Exchanges (BNS). For more information please visit www.scotiabank.com.

About Live Nation
Live Nation's mission is to maximize the live concert experience. Our core business is producing,
marketing and selling live concerts for artists via our global concert pipe. Live Nation is the largest producer of live concerts in the world, annually producing over 22,000 concerts for 1,600 artists in 33 countries. During 2008, the company sold over 50 million concert tickets and drove over 70 million unique visitors to LiveNation.com. Live Nation is transforming the concert business by expanding its concert platform into ticketing and building the industry's first artist-to-fan vertically integrated concert platform. The company is headquartered in Los Angeles, California and is listed on the New York Stock Exchange, trading under the symbol LYV. For additional information about the company, please visit www.livenation.com/investors.

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