SOURCE: DeepRockDrive

January 03, 2008 10:00 ET

Music and Tech Superstars to Usher in Era of "Concerts 2.0" at CES: World's First Live Interactive Performance Platform Democratizes Worldwide Concert Industry

LAS VEGAS, NV--(Marketwire - January 3, 2008) -

Who: Danny Socolof, the music industry's leading digital dealmaker, and former Microsoft executive Jeff Henshaw, will publicly unveil the DeepRockDrive ( platform and service for creating, producing and promoting live high-definition interactive performances for a global audience. Socolof is perhaps best known for crafting for Pepsi the marketing and distribution agreement with iTunes that changed the face of music marketing in 2003, as well as the even larger Pepsi-Amazon MP3 deal that will roll out at this year's Super Bowl. Henshaw was founding executive producer for both Xbox and Xbox 360 before co-founding DeepRockDrive with Socolof.

What: DeepRockDrive allows any artist to perform a live, fully interactive concert to a global audience. DeepRockDrive's professionally produced, high-definition, multi-stream shows combine a level of live video and audio quality never before experienced on the Internet, with unprecedented social interaction between performers and fans inside a live concert environment. The service removes wealth and geography as barriers to connect a worldwide group of fans with artists in an immersive live interactive concert where every fan has a front row seat.

DeepRockDrive can be used by any artist, from independent solo performers to global superstars for one low per ticket price of $6.99 which is split 50-50 between the artist and DeepRockDrive. The interactive performances give fans the ability to choose from at least four camera angles, vote for what the next song played will be, and create live digital shout-outs to artists in the studio. The Company will also announce its funding, strategic and marketing partnerships, as well as showcase two of the hottest performers in the indie music category with live interactive shows for a very limited VIP audience.

When: Tuesday, January 8, from 6:30 until midnight.

   6:30 p.m.     "Roadhouse Blues" Cocktail Party
   7:30 p.m.     Press conference
   8:00 p.m.     Live concert by Fearless recording artist: "The Maine"
   9:30 p.m.     Technology Recap and HD Studio Tours
   10:00 p.m.    Live concert by Suburban Noize recording artist: "Big B"
   11:00 p.m.    Party continues until midnight

Where: DeepRockDrive studios, 4290 Las Vegas Studio Court, Las Vegas, NV 89103 (in back of the Palms Casino, look for sign and spotlight at the end of Hugh Hefner Drive). Tour bus style limos available from Convention Center and other CES party locations.

RSVPs are Required: Attendance at this groundbreaking event is extremely limited. You must RSVP and receive an acceptance in order to attend. Please indicate whether you wish to attend the entire event or 10 p.m. show only. RSVP to or call Perrin Cox, Terpin Communications, at 310-821-6100 x106 for more information.

Contact Information

  • Contact:
    Perrin Cox
    Terpin Communications
    310-821-6100 x106
    Email Contact