SOURCE: Muze Inc.

November 20, 2008 06:00 ET

Muze Launches MuzeVideo 2.0

Leading Media Information Solution Provides the Broadest Coverage for Video Products

NEW YORK, NY--(Marketwire - November 20, 2008) - Muze Inc., the only independent provider of entertainment information products and discovery services, today announced the launch of MuzeVideo® 2.0, the next generation of its video information product suite. MuzeVideo 2.0 offers normalized commercial metadata, rich editorial and streaming media for film, video and TV entertainment products.

Leveraging MuzeVideo 2.0, social networking sites, Internet destinations, and mobile service providers can integrate the information into their offerings to attract and retain subscribers, and retailers can engage consumers and promote sales of movies and related products.

"Demand continues to expand for video entertainment products and services and we think that video consumption will continue to grow across multiple distribution channels," says Janice P. Anderson, Muze Chairman and Chief Executive Officer. "To address this trend we've added significant amounts of new descriptive metadata and new biographical content in MuzeVideo 2.0. More than half a dozen leading global Internet destination sites and retailers have already committed to our MuzeVideo 2.0 Early Adopter program."

MuzeVideo 2.0 is a comprehensive repository of rich descriptive data, editorial and relational content and streaming trailers that cover more than 300,000 movie, television DVD and out-of-print VHS titles. MuzeVideo 2.0 is part of a broader suite of Muze media information solutions for video, music, games and books and was purpose-built by Muze as the industry's only unified entertainment metadata structure. This unified and consistent approach to managing data enables companies to easily link related entertainment products and services, seamlessly integrate Muze data with 3rd party content management systems, social networking applications and commerce engines, and is ideal for expanded search and discovery, social recommendation and personalization engines.

MuzeVideo 2.0 contains thousands of new contributor biographies and nearly 750,000 new descriptive attributes, deep genre categorization, extensive categorical keywords, and hyperlinking to similar titles (Similar Cinema). Flexible delivery options include ASCII, UTF-8 and web services-ready XML feeds, for rapid deployment and seamless integration with a company's existing infrastructure.

MuzeVideo 2.0 is available in three unique data modules, allowing companies to use data that is most relevant for their business:

--  MuzeVideo® 2.0 Elements -- includes top line commercial metadata
    including title, cast and crew listing, UPC, genre, front cover art and DVD
    special features
--  MuzeVideo® 2.0 Extended -- includes expert editorial, biographies,
    reviews, awards and detailed classifications
--  MuzeVideo® 2.0 Illustrated -- provides streaming video trailers,
    interviews and outtakes in industry standard formats

Other Muze media information solutions that are generally available are MuzeGames® 2.0, MuzeMusic® 2.0 and MuzeTunes® 2.0. MuzeBooks 2.0® will be available in early 2009.

About Muze Inc.

Established in 1991, Muze provides solutions to businesses that enable search, discovery, sharing, and purchasing of entertainment products. Our media information products and our sample and discovery services provide the foundation for making all types of entertainment products available on-demand anywhere, anytime, and are used by hundreds of companies worldwide to develop audiences and customers. Our clients range from in-store and online retailers, portals, community sites, and auction sites, to consumer electronics manufacturers and mobile services providers, all of whom rely on Muze's rich entertainment content and digital sample services to support both physical and digital retail commerce. Clients include Yahoo!, eBay, Best Buy, HMV, Blockbuster, Overstock, iLike, Hot Topic, and many others. Muze is based in New York City with operations in North America and the United Kingdom. To learn more, please visit and

Contact Information

  • Muze PR, Media, and Analyst Relations
    Lee Ho
    (212) 824-0371